Product Marketing Manager - Medical
IPG Photonics
Job Profile
Lead new product introductions, including strategic segmentation, positioning, pricing, promotion, training and education programs; coordinate with and support marketing program with distributors and commercial partners in Urology
Plan and coordinate local commercial launches with distributor and commercial partners; drive equipment sales along with collaborative efforts for disposables, provide marketing input and coordinate marketing program of distributor and commercial partner in Urology
Design and conduct regional training and educational programs for physicians, distributors, and commercial partners in Urology
Establish and execute plans for increasing the utilization of product
Develop and execute marketing plans based on market and customer insights
Create and maintain marketing materials and sales tools
Propose designs, generate content and drive continuous improvement of the company's website
Develop marketing programs for equipment, instruments and disposables for use in stone and soft tissue management procedures
Generate market intelligence for pursuing new pre-clinical and clinical research with the company's proprietary Thulium Fiber Laser technology