Marketing Campaign Specialist - Lace - Remote Eligible

Lace Marketing Manager

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include the Cardano blockchain, as well as other products in the areas of decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain and Web3 technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

Lace is a light wallet platform from IOG that brings together a wealth of Web3 features, from managing digital assets, to accessing NFTs, DApps, and DeFi services, so you can discover and enjoy a new world of digital experiences. Securely send and receive digital assets, easily stake your ada and participate in the Cardano network, or send multiple assets to different addresses in one transaction. Lace does everything a wallet does – and more. Lace is already evolving, with many new features in the pipeline. From a DApp Store, to a mobile app, digital identity solutions, and more – this is just the beginning.

What the role involves:

You will be responsible for the management and delivery of Lace marketing campaigns that directly support our core business objective of acquiring new users. The role ensures consistent messaging and brand alignment across all touchpoints, while also leading the project management of broader marketing initiatives. By partnering closely with teams across the marketing function and the wider organization, this role ensures that campaigns are effectively leveraged for maximum impact.

Campaign Planning and Execution

• Execute multi-channel marketing campaigns (email, digital ads, content, social, events, etc.) to drive awareness, retention and new users
• Collaborating with internal stakeholders and creative teams.
• Ensure consistent messaging and brand alignment across all touchpoints.
• Manage campaign timelines to ensure projects are delivered on time and within budget.
• Create post-campaign reports and recommendations.

Project Management

• Support the planning and delivery of broader marketing projects, such as:
• Website updates and content refreshes
• Go-to-market support
• Event and podcast planning
• Marketing technology rollouts (e.g., CRM or automation tools)
• Use project management tools (e.g., Jira) to track milestones, deadlines, and deliverables.

Cross-functional Collaboration

• Coordinate with broader IOG, product, technology, creative, and within the marketing team to ensure marketing efforts are aligned and effective.
• Manage vendors/agencies as needed.
• Develop and execute comprehensive marketing campaigns that align with company goals and objectives.
• Stay up-to-date on industry trends and best practices to continuously improve campaign effectiveness.