Senior Account Executive At Martindale - avvo Leads Inside Sales,

Senior Account Executive

Location: Pleasanton, CA (Hybrid: 3 days onsite, 2 days remote)

Employment Type: Base + commission role with a base starting at $70K.

Position Summary: Martindale-Avvo Leads is seeking a high-performing Senior Account Executive (SAE) to join our Acquisition Sales organization. This role is designed for experienced sales professionals who excel at consultative, ROI-driven selling in a fast-paced, competitive environment. As an SAE, you'll be responsible for acquiring new law firm clients, positioning Martindale-Avvo's Leads digital marketing solutions, and consistently exceeding revenue goals while modeling best-in-class sales execution. The legal industry is evolving rapidly, and attorneys are looking for trusted partners to help them compete in an increasingly digital-first market. Our Senior Account Executives are at the forefront of this transformation - helping law firms expand visibility, win new clients, and measure ROI through Martindale-Avvo Leads' marketing and advertising solutions.

Core Responsibilities:

• Drive new business acquisition through high-volume outbound prospecting, consultative discovery, and tailored solution presentations.
• Lead with ROI and consultative value: position Martindale-Avvo Leads's advertising digital marketing products in a way that connects to firm-specific growth goals.
• Own the full sales cycle: from prospecting and qualifying through discovery, proposal, negotiation, and closing.
• Master pipeline management: maintain disciplined activity, pipeline accuracy, and forecasting within Salesforce.
• Leverage data-driven insights: use metrics, reporting, and market trends to target opportunities and improve client outcomes.
• Negotiate with confidence: handle objections, present competitive differentiation, and close deals at or above minimum pricing thresholds.
• Act as a peer leader: model sales excellence, share best practices and mentor new hire Account Executives.
• Adapt and thrive through change: embrace new sales tools, evolving buyer behaviors, and product launches with agility and resilience.
• Accurate(+/- 5%) weekly forecasting
• Proficient in a sales methodology (BANT, MEDDPIC, etc.)

Ideal Candidate:

• Preferred 2-3+ years of B2B inside sales experience, including 2–3+ years of closing experience with a proven track record of consistently exceeding quota.
• Strong consultative selling skills with the ability to uncover business pain points, articulate ROI, and deliver compelling solution presentations.
• Demonstrated ability to manage a short-to-medium sales cycle (2–4 weeks) while maintaining high activity levels.
• Proven success in new business acquisition — cold calling, objection handling, pipeline creation, and disciplined follow-up.
• Technical proficiency:
• Fluency in Salesforce (or equivalent CRM) - building reports, maintaining pipeline hygiene, and pulling insights for decision-making.
• Strong working knowledge of Outreach or other sales engagement tools.
• Comfort with Google Suite and other productivity platforms.
• Excellent communication skills: professional verbal presence, confident presentations and on-video demos, and polished written follow-up.
• High resilience and growth mindset - competitive, coachable, and committed to continuous improvement.
• Background in digital marketing, SaaS, or SMB marketplaces preferred.
• Experience with sales or involvement in the Legal Industry also preferred.

Compensation & Benefits:

• Base salary: $70k
• Uncapped commission with OTE $100k+ for top performers
• Paid vacation, holidays, and sick leave (where applicable)
• Medical, dental, and vision benefits
• 401(k) with company match
• Accessible leadership team and transparent career growth paths
• Recognition programs, performance incentives, and professional development opportunities

About Internet Brands

Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.

Internet Brands and its wholly-owned affiliates are an equal opportunity employer.