Marketing Specialist

Marketing & Social Media Specialist

Marketing & Social Media Specialist - Role Profile

Marketing & Social Media Specialist assists in promoting Park House English School's brand, activities, and events through various marketing and social media channels. As an assistant, you will have the opportunity to gain hands-on experience in digital marketing, social media strategy, and content creation within the education sector. You will work closely with the marketing team to support our overall goals of increasing engagement, building brand awareness, and enhancing the school's reputation online.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities

Social Media Management:

• Assist in creating, scheduling, and posting content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Monitor and engage with the school's online community, responding to comments, messages, and mentions in a timely and professional manner.
• Analyse social media insights and prepare reports on engagement and performance metrics.

Content Creation & Design:

• Assist the Marketing Manager in creating graphics, videos, and copywriting for social media and marketing campaigns.
• Support the team with content updates for the website.

Marketing Campaigns & Initiatives:

• Assist in the planning and execution of online marketing campaigns to promote school events, achievements, and announcements.
• Collaborate with the team on digital campaigns.
• Research trends, competitor activity, and industry best practices to support ongoing campaigns.

Event Promotion:

• Support the marketing team in promoting school events, activities, and open days through digital channels.
• Assist with event coordination, photography, and post-event content creation for social media.

Community Engagement & Networking:

• Collaborate with students, staff, and alumni to gather testimonials, photos, and content.
• Participate in brainstorming sessions for content strategies, promotions, and marketing ideas.

General Administrative Support:

• Assist in preparing reports, maintaining content calendars, and managing marketing databases.
• Help maintain consistent branding and messaging across all platforms and materials.

Skills, Qualifications and Experience

Qualifications and Skills:

• Education: recently graduated from a Marketing, Communications, Public Relations, or related field.
• Technical Skills:
• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, Twitter).
• Basic graphic design skills using tools like Canva, Adobe Photoshop, or similar software.
• Knowledge of Google Analytics, Facebook Insights, or other analytics tools is a plus.
• Creativity: strong creative skills with the ability to generate innovative and engaging content.
• Communication Skills: excellent written and verbal communication skills in English.
• Interest in Education: passion for marketing in the education sector and understanding of the target audience (students, parents, and educational professionals)

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years' employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.