Greater Asia Category Marketing Lead – Beverages

Category Marketing Lead For Beverages

It's an exciting time to be part of the IFF family! We are an industry leader in food, beverage, scent, health and biosciences, where science and creativity meet to create essential solutions for a better world – from global icons to unexpected innovations and experiences. With the beauty of art and the precision of science, we are an international collective of thinkers who partner with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves. The Taste division at IFF is seeking a Category Marketing Lead for Beverages in our Greater Asia region, based in Shanghai – and we hope it's you!

How You Will Contribute and Lead:

• Lead the Beverage team in the development of a 3-year Category plan. Build on industry insights, business strategies and overall capabilities to define key initiatives and resources required to grow and defend IFF business in Beverages
• Drive the roll-out of the Category plan with sales teams in Greater Asia markets
• Execute initiatives included in the Category plan, in particular marketing efforts. Collaborate with key stakeholders to develop Marketing initiatives and present these initiatives to key accounts
• Collaborate with other functions within Marketing and Product Experience to define key priorities for Beverages in the region
• Monitor and report on the execution of the category plan to the Global Category teams and Greater Asia leadership teams on a quarterly/monthly basis. Track progress against category financials targets, opportunity pipeline targets and milestones for key initiatives. Highlight corrective actions required and decisions to be made
• Support Strategic key accounts in engaging and developing relationship with our customers by executing on our marketing strategies tailored to our customer's brands and consumers
• Leverage interaction with external and internal stakeholders to collect industry insights, derive implications for the business and recommend actions to support our growth ambitions in the Beverage segment

What You Will Need to Be Successful:

• Minimum 10 years of business experience (marketing, sales, business development), preferably in the Beverages market but with flexibility to other industries
• Strong communication skills. Proven ability to develop and deliver impactful marketing communications to customers
• Knowledge and experience of working in China, Indonesia, India and South East Asia
• Excellent listening, analytical and influencing skills. Demonstrated ability to collect insights, generate conclusions and drive discussions with key stakeholders to develop and implement appropriate solutions
• Engagement, leadership and high-level of energy
• Proven ability to work effectively in a matrix organization and drive cross-functional project teams through effective influence management
• Strong knowledge of strategic and operational marketing fundamentals
• Strong interpersonal skills to connect people from different parts of the organization, foster collaboration and manage potential conflicts to move things forward and drive execution
• Highly developed written and verbal communication in English.
• High proficiency with advanced analytics, AI skills

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.