Principal Product Marketing Manager

Principal Product Marketing Manager

Client seeks an experienced Product Marketing Manager to connect strategy and execution across the product team. This role will partner closely with Go-To Market, Marketing, Sales, and Customers. In this pivotal role, you will drive the alignment of marketing strategies, resources, and priorities across diverse functions and geographies, ensuring a cohesive approach that amplifies Client's global reach and impact. As a leader in a dynamic and fast-paced environment, you will need to have exceptional organizational skills, deep expertise in marketing systems, and the ability to navigate complexity to deliver outstanding outcomes.

Responsibilities:

• Conduct research and gain first-hand knowledge with customers to understand needs, trends, and the competitive landscape.
• Synthesize research insights to inform product development and marketing strategies.
• Empower our Sales team to progress deals through enablement materials and strategies.
• Lead the creation of high-impact marketing materials, including white papers, videos, case studies, presentations, and web content.
• Drive clear messaging and content strategies that appeal to potential and existing customers and translate that into engaging storytelling.
• Develop strategic plans, market positioning, and value propositions.

Required Skills:

• BS/BA and 5+ years of related work experience required, MBA a plus.
• Experience in product marketing including proven success in messaging, storytelling, sales enablement, and business analysis.
• Experience marketing world-class Software-as-a-Service products.
• Strong analytical, written, and verbal communication skills.
• Experience presenting to large and small audiences both live and virtual.
• "High-horsepower" thinker – "High Execution" doer.
• Ability to work across organizational lines and influence without authority.
• Succeeding in a high-energy, ever-changing setting.
• Highly skilled at critical decision-making.
• Experience with marketing automation, campaign management, digital marketing, or email marketing platforms or marketing to marketers a plus.
• Experience marketing and selling to both large enterprises and scaling a high volume/velocity software business a plus.