Senior Marketing Manager

Senior Marketing Manager

Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and likes to have fun. Are you ready for your next ride? We are looking for a Senior Marketing Manager to support and execute marketing initiatives for the German market. This role is ideal for someone with strong hands-on experience who is ready to take significant ownership, work independently on campaigns, and contribute to shaping local marketing initiatives within an established strategy. In this role, you will support and report directly to the Head of Marketing Germany, while working closely with central teams and external agencies to deliver impactful campaigns across multiple channels.

Please make sure to submit your CV in English

Your Daily Adventures Will Include:

• Support the development and execution of the local marketing plan for Germany, aligned with central strategy and growth objectives
• Plan and execute integrated campaigns to drive app installs, acquisition of new users, engagement and reactivation of current users
• Manage day-to-day campaign execution, including content coordination, digital ads and timelines
• Support the execution of ATL and BTL campaigns, ensuring alignment with digital and app growth objectives
• Brief, coordinate and collaborate with creative and media agencies
• Ensure campaigns are delivered on time, on budget and in line with brand guidelines
• Monitor campaign performance and contribute to post-campaign analysis and learnings
• Work cross-functionally with local and central stakeholders

To Be Successful In This Role:

• 3-5+ years of experience in B2C marketing, with a strong focus on app marketing, preferably in a fast-paced or international environment
• Proven experience owning and scaling user acquisition campaigns for mobile apps
• Experience working on multi-channel campaigns (digital, offline or integrated)
• Hands-on experience collaborating with creative and/or media agencies
• Strong organizational and communication skills
• Ability to manage multiple projects in parallel and work independently
• Fluent German and good English skills

Benefits & Perks In A Nutshell:

Flexible working arrangements

LinkedIn Learning

Sabbatical & special leave policies

WeRoad partnership

Birthday, 24th + 31st December off

Short term EU work policy

Mobility Credit

Employee assistance program

Plus more local benefits depending on your work location!

Diversity, Equity & Inclusion:

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve, bring your true self to work.

About Freenow:

We are Freenow, the European taxi app with the broadest multi-mobility offering, available in 9 markets and over 180 cities. Our app gives millions of passengers the freedom to move with a wide choice of services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds and public transport.Headquartered in Hamburg and led by our CEO Thomas Zimmermann, we are on a mission to make urban mobility more efficient, sustainable and inclusive.Since July 2025 we have been part of Lyft, a global mobility platform connecting riders and drivers for billions of rides across North America and Europe. Together we are building a more caring and connected world, creating new opportunities for innovation, growth and impact.