AI Innovation Lead – Marketing, Creative & Generative Systems

AI Innovation Lead – Marketing, Creative & Generative Systems

Our team of innovators and visionaries are passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we're constantly raising the bar and evolving to create a more diverse and cultivating work environment.

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L'ange and OFIR, two leading consumer goods brands, that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.

Duties and Responsibilities

Including but not limited to:

• AI Strategy & Use Case Development
• Identify high-impact use cases where AI can solve creative, marketing, and educational challenges.
• Translate complex needs into intelligent solutions using LLMs, CV, NLP, and behavioral models.
• Build a roadmap of AI innovation initiatives that touch content production, media buying, education delivery, and brand storytelling.
• AI Tool Deployment & Workflow Engineering
• Deploy and maintain AI tools (e.g., ChatGPT, Midjourney, Claude, Runway, ElevenLabs, Perplexity).
• Build internal agents and microtools for automation, RAG systems for knowledge search, and intelligent campaign generators.
• Architect scalable prompts, embeddings, and workflow logic integrated with Shopify, Klaviyo, Meta Ads, Recharge, and more.
• Generative Creative Systems
• Automate generation of copy, imagery, and video while preserving brand integrity.
• Collaborate with Creative Directors to build prompt libraries, tone systems, and smart brief generators.
• Enable the creative team to produce more output with less friction through AI tooling.
• Marketing Performance Automation
• Deploy AI for personalization at scale in paid media, email/SMS, and product recommendations.
• Use prediction models for retargeting, churn prevention, and post-purchase retention.
• Partner with media and data teams to drive attribution clarity and funnel efficiency through AI-enhanced insights.
• Brand & Education Enablement
• Build internal tools and knowledge agents for onboarding, training, and internal brand alignment.
• Develop AI-powered education platforms that deliver dynamic content to stylists, retailers, or end consumers.
• Ensure knowledge continuity across creative and educational content using intelligent retrieval systems.

Qualifications

• 4–7+ years applying AI in creative, marketing, or tech-enabled environments.
• Technical fluency in LLMs, prompt engineering, APIs, vector databases, and AI workflows.
• Deep understanding of the generative AI landscape—text, image, audio, and video tools.
• Proven ability to ship AI-powered products or internal tools from MVP to scale.
• Hands-on experience integrating AI into platforms like Meta Ads, Klaviyo, Recharge, Shopify, Notion, Airtable, or Slack.
• Preferred Qualifications
• Prior work in DTC, beauty, wellness, lifestyle, or content-rich brand environments.
• Exposure to advanced AI concepts like reinforcement learning, agentic design, or behavior modeling.
• Strong visual sensibility or experience collaborating with brand and creative teams.