Full Stack Software Engineer

COOL Company Full Stack Developer Role

At the COOL company, we believe in creating a win-win environment where everyone benefits. We are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. Our every move, expansion, acquisition, and upgrade is done to provide that better experience for an ever-growing list of satisfied clients and users all over the world.

Brands under the COOL company include ADventori, a data-driven, creative ad server capable of personalizing, automating, measuring, and optimizing digital ads and placements for advertisers; Balihoo, a complete advertising management platform for franchise and network businesses; COOL Media, a managed service solution for agencies and brands to reach and measure audiences; Insticator, a premier SSP and engagement platform for publishers; and OKO Digital, delivering website and app publishers everything they need to maximize their ad revenue.

Collectively, the COOL company reaches over 350 million consumers monthly across their network of premium publishers and advertisers, including Disney, Hyundai, Air France, Kohler, Suzuki, Acer, Pearle Vision, Trek, Brita, Viking Cruises, MLB, Playmaker, Blitz, Evolve Media, and more. Under the former umbrella of Insticator, the COOL company is a proud 7x recipient of the Inc 5000 list of America's fastest-growing private companies, a 2x recipient of Deloitte's Fast 500, recognized on Crain's New York Fast 50 list, recognized by Digiday's Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek's Top 10 Fastest Growing Solution Providers globally.

Our Core Values

At the COOL company, we believe in being C.O.O.L.:

Creative - we look to find solutions that others can't and new ways of doing things that are smarter, faster, better and more efficient.

Open-minded - we're always evolving and keep an open mind as to new ways of doing things, new solutions and new processes that can help us.

Optimistic - The glass is always half full :) as a growing tech startup we're always faced with new challenges, we overcome them because we see them as opportunities.

Leaders - We look for drivers, people who like to set the pace of the organization, who don't simply go with the flow, you're setting a fast impact pace and holding others to it. We look for speed, impact, and setting the industry benchmark.

We creatively integrate new elements in innovative combinations, fueled by our optimism to drive success. Our open-mindedness allows us to embrace new ideas and approaches, empowering us to lead our industry through bold initiatives. That's the attitude we bring to work with us every day, and it's what we expect from everyone who works here.

That's just part of the values that drive us to greatness. We also believe in this trio of truths that inform every decision we make and everything we do:

• Sleeves Up: At the COOL company, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.
• 100% Viewability: The COOL company is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.
• Be Defiantly Great: We're defiant, and that's in our blood. Challenging the status quo is a central part of who we are. We're capable of much more than what others deem impossible.

About the Role

We hire engineers that think like product owners! We are looking for an experienced full stack developer who is highly skilled in JavaScript to focus on Insticator's advertisement system. You will be more specifically part of the team that is helping scale Insticator's monetization platform. Working in all aspects of the agile development lifecycle, you will be contributing to the team's success by architecting, creating and delivering new features and functionality in order to deliver the best possible advertising experience in the market.

Challenges and Opportunities for the Position

Serving billions of impressions per month on a variety of websites with different audiences, we collect data from our publisher embed technology and use this data to serve better advertisements for our publishers. We are currently working with 2000+ sites with different configurations, so we provide a single solution that allows us to create unique customizations, allowing us to tailor solutions per site. An end user will have a great experience no matter the client they use, as we support both desktop and mobile clients and support a large range of browsing technologies. Our ad serving technology is constantly evolving, as we enhance existing features, add new features, optimize performance and test new ideas.

Responsibilities and Duties

• Research, architect, and build the next generation of the advertising management system.
• Work on and transition from the existing advertising management system (Web app with Java backend) including ad server containers (Prebid.js with Vanilla Javascript)
• Willingness to learn common Ad Technologies (GAM, Prebid, Amazon)
• Integrate new bidder adapters from various Supply Side Platforms (SSP) we are testing with, and integrate with the reporting API into the revenue management system.
• Use Google Ad Manager (GAM) API and APIs from SSPs to streamline automation.
• Work with video ads using SpringServe, JWPlayer, etc.
• Work on the internal analytics adapter to collect data for analysis purposes.
• Explore Mobile in-app solution.
• Work on the integration between Insticator's Demand Management Platform (DMP) and SSPs to set up a Private Marketplace (PMP) and direct deals with higher CPM.
• Work with our Ad Operations (Ad ops) team to solve issues with client integration and edge cases.
• Create tools and reports to provide better transparency across teams and identify issues from the reporting.
• Collaborate with other component teams within engineering, product, ad ops, and account management teams for all kinds of challenges relevant to advertising.

Qualifications

• 3+ years of experience in web application development using JavaScript, TypeScript, or other relevant language.
• Experience with one or more front-end web technologies such as React, Vue, or Angular
• Experience in one or more general-purpose programming languages (e.g. Java, Scala, Go, Rust, etc.).
• Deep experience with a modern web stack, whether it's Javascript bundlers, React internals, etc.
• Design, develop and maintain API endpoints to support web applications, preferably in Java
• Experience with relational databases; familiarity with Druid or Snowflake is a plus
• Optimize API performance, up-to-date with security best practices as well as industry best practices
• Familiar with software engineering best practices such as unit testing, code reviews, design, and documentation.
• Experience in developing and maintaining web infrastructure is a plus. (e.g. AWS, Docker, Kubernetes, etc.)
• An interest in the advertising business and understanding customer needs is a plus.
• Familiarity with Prebid.js, Google Ad Manager, and experience with the ad tech industry are plus
• Think like a product owner

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
• Must have a player/coach mentality, willing to both execute and lead
• Ability to juggle multiple projects concurrently and set and meet deadlines
• Skilled at receiving and providing direct feedback
• Collaborative mindset and great teamwork skills
• Entrepreneurial & adaptable; great learning skills
• Curious, research-minded, data-informed
• Able to search for possible solutions and apply them
• Creative confidence
• Proactive communicator
• A sense of humor and a love of online culture
• Thrives in a start-up culture