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Marketing Operations Manager

Develop and implement marketing attribution capabilities to track campaign effectiveness and optimize strategies.
New York City, New York, United States
$100,000 - $160,000 USD per year
1 month ago
Instawork

Instawork

A flexible work app that connects businesses with hourly workers.

Job is no longer active
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✨ About The Role

At Instawork, we’re driven by our vision to create economic opportunity for local businesses and skilled hourly professionals  in communities around the world. With a growing number of hub cities across the world in the U.S., Canada, India, and beyond, we’re looking for top talent to help rapidly scale our high-tech and high-touch labor marketplace. Our accomplished and dedicated team is passionate about our mission and committed to crafting revolutionary products, all with the backing of our world-class investors, including Benchmark, Spark Capital, Craft Ventures, Greylock Capital, Y Combinator, and more!

We have an immediate opening for a Marketing Operations Manager, with a proven track record of success to join our rapidly growing team. This role serves as a critical member of the revenue operations team and works directly with our growing marketing organization. This role requires prior marketing operations experience. This is a results-driven position that requires high integrity, high EQ, an openness to feedback, and a willingness to learn and grow.

What You'll Do:

  • Architect and drive the development/evolution of a leads platform.  The leads platform resides across a variety of systems including Internal Tools, Salesforce, and Hubspot.
  • Develop the marketing automation workflow including enrichment, lead scoring, lead distribution, campaign tracking & field stamping.
  • Design and implement marketing attribution capabilities including first, last, and/or any touch.
  • Ongoing implementation/integration of new martech capabilities with our existing technology stack including things like website chat, enrichment, personalization, Ads platforms, attribution, etc.
  • Support the marketing team in the execution of both triggered and scheduled email campaigns - configuration within Hubspot / Iterable, execution & reporting/optimization.
  • Analyze, develop, and improve operational processes and systems.
  • Partner with other team members across GTM to develop marketing dashboards, metrics and KPIs and to surface business insights.
  • Be the subject matter expert and proven leader on marketing performance, processes & systems at Instawork.

Who You Are:

  • 3 years minimum, 5+ years preferred in marketing operations, within a B2B marketing organization.
  • Experience architecting and operating marketing automation platforms, including hands-on / admin experience with Hubspot/Marketo & Salesforce, and familiarity with alternative/adjacent platforms: Iterable, Zapier, LeanData, etc.
  • You’re not just a buyer/integrator of systems, but comfortable with building in-house within the systems we have. Examples: Lead Scoring & Attribution.
  • Detail-oriented, with a strong passion for analytics and problem-solving.
  • Excited and passionate to work in a fast-paced environment with the ability to pivot quickly, is comfortable with making decisions in ambiguity and has a strong bias for action while understanding the bigger picture.
  • Excellent interpersonal skills to build positive working relationships across the organization.
  • Analytics experience with SQL, Google Analytics, Ad platforms and other related tools is a plus.

For NY based applicants:

  • The base salary for this position is $100,000 - $160,000
  • This position is eligible for equity in the form of stock options
  • This position is eligible for Instawork benefits, including:
    • A variety of medical, dental, and vision plans with coverage beginning on the date of hire
    • Flexible paid time off
    • At least 8 paid company holidays annually
    • Home office stipend
    • Phone stipend
    • Commuter stipend
    • Supplemental pay on qualified leaves
    • Employee health savings accounts (HSA) contribution
    • Flexible spending plans
    • 401K plan
    • Perkspot - discount program through Lumity

A variety of factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location.  Final offer amounts may vary from the amounts listed above.

Instawork Values:

  • Bias for Action -- We are a growing team and an evolving product. We want a team of do’ers to drive the company forward, even if it means making decisions with incomplete information or being wrong.
  • Act Like an Owner -- Treat this company as though it is your own. Execute on the fundamentals, and act creatively to drive growth. Your ability to drive impact in any part of our company is only limited by your courage and conviction, not your job title.
  • Always Be Learning -- We are changing an entire industry. We strive to learn from each other and get better each day, week, and month, so that our team’s learnings can compound and we can all improve, together.
  • Empathy, Trust, Candor -- Em pathy for our business partners and professionals means we put ourselves in their shoes. Empathy for our colleagues means we are always upfront and honest with each other, which comes from trust.

About Instawork

Founded in 2016, Instawork is the leading flexible work app for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than five million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. In 2022, Instawork was ranked among the country’s top 10% of fastest-growing companies by Inc. 5000 and was included in the Forbes Next Billion Dollar Startup list. Instawork was also named the 2022 ACE Award recipient for “Best Innovation” and one of the “Best Business Apps” by Business Insider. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 markets across the U.S. and Canada.

For more information visit www.instawork.com

We value diversity on our team and firmly believe Instawork is stronger when we hire people who make their own unique contributions to our culture. We welcome all applicants and encourage candidates from underrepresented backgrounds to apply.

To learn more about our company values, please visit: https://info.instawork.com/about

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Marketing Operations Manager
New York City, New York, United States
$100,000 - $160,000 USD per year
Operations
Job is no longer active
About Instawork
A flexible work app that connects businesses with hourly workers.