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Director of Product Marketing

Drive the GTM strategy for Instawork's business and job seeker audiences.
New York
Senior
$190,000 - 225,000 USD / year
1 month ago
Instawork

Instawork

A flexible work app that connects businesses with hourly workers.

✨ About The Role

- Lead product marketing efforts across multiple customer segments, becoming the company expert on business and job seeker segments - Develop and execute GTM campaigns to achieve ambitious growth goals, partnering with Product, Business Operations, and Sales leads - Clearly articulate Ideal Customer Profile (ICP) in key segments, engaging users to continue using Instawork and become advocates for the product - Mentor a team of Product and Lifecycle Marketers to execute strategies, refine messaging, and find high-performing channels/tactics for growth - Drive the GTM strategy for Instawork's business and job seeker audiences through acquisition, cross-selling, retention, and re-activation

⚡ Requirements

- Experienced product marketing professional with 10+ years in product marketing, lifecycle marketing, marketing strategy, or consulting - Proven success in leading product marketing efforts within a startup environment, ideally as the first or second product marketer on a team - Strong analytical skills with the ability to draw insights from business analytics tools and primary research - Ability to inspire and lead a team in a fast-paced startup environment, making decisions amidst ambiguity with a bias for action - Comfortable partnering cross-functionally across teams and mentoring junior teammates, passionate about empowering hourly professionals and innovating the future of work
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Director of Product Marketing
New York
$190,000 - 225,000 USD / year
Marketing
About Instawork
A flexible work app that connects businesses with hourly workers.