Digital Marketing Specialist II

Programmatic Media Manager

We are seeking a Programmatic Media Manager contractor to join our Global Digital Marketing team. This role is a critical individual contributor responsible for leading global programmatic campaigns and serving as the in-house subject matter expert for display, video, native, and audio advertising. You will collaborate with Media Planners and Regional Marketers to align programmatic strategies with business objectives and drive innovative execution.

Key responsibilities include:

• Leading global programmatic campaigns across platforms to support brand awareness and demand generation goals.
• Building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative.
• Owning channel performance, including budget pacing, forecasting, and strategic roadmap alignment.
• Introducing innovative strategies, targeting approaches, and automation capabilities to improve efficiency.
• Partnering with media agencies for seamless execution, account hygiene, and advanced campaign strategies.
• Analyzing campaign performance and recommending refinements to targeting, creative, and bid strategies.
• Supporting tagging, trafficking, and troubleshooting to maintain data accuracy and tracking integrity.
• Collaborating with internal teams (Web, Marketing Ops, Analytics) to enhance tracking and measurement.
• Utilizing tools like Moat, IAS, and DoubleVerify for brand safety, viewability, and fraud prevention.
• Exploring new programmatic features and beta opportunities with ad platforms and exchanges.
• Maintaining and sharing best practices to support operational excellence.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy.