Influencer Marketing Specialist - Remote Eligible
Influencer Marketing Specialist
Insense, an official creative partner of TikTok and Meta, is a SaaS-enabled marketplace. We connect eCom brands with the creators to produce visual assets that win in the paid and organic channels.
Founded in 2016, we are a remote-first company of 50 people in 16 countries. Our two-year ambition is to become the first-choice Creator Commerce platform in the US, UK, and Canada. And we are inviting you to join us on this exciting journey!
The Influencer Marketing Specialist is responsible for identifying and managing creators for organic and paid social campaigns, primarily focusing on day-to-day outreach, communication, and relationship building.
This role is open to anyone based in LATAM Time Zone. You must be available every working day between 9 am and 6 pm EST.
Who We Are Looking For
Required:
- Proven 3+ years hands-on experience in running successful influencer marketing campaigns from start to finish.
- Strong ability to analyze influencer performance metrics and optimize campaigns based on data.
- Practical experience in identifying, recruiting, and managing a diverse network of creators across platforms.
- Excellent team and relationship management skills, with the ability to provide feedback and foster long-term partnerships with creators.
- Expertise in building and scaling influencer outreach processes to efficiently manage large campaigns.
- Deep understanding of TikTok and Instagram and current trends to drive high-performing influencer content.
Responsibilities
Creator & Influencer Management
- Creator Matchmaking: Identify, recruit, and onboard creators (both from within the Insense marketplace and external networks) for client campaigns. Match creators to client needs, ensuring alignment with brand guidelines, campaign goals, and target audiences.
- Performance Oversight: Monitor ongoing campaigns to ensure timely, high-quality content delivery. Assess content performance and provide regular feedback and guidance to creators to maintain quality standards.
- Relationship Building: Cultivate strong relationships with key creators and influencers to encourage long-term partnerships. Support the growth of an internal roster of high-performing creators to ensure consistent quality and availability for campaigns.
- Community Engagement: Participate in initiatives (events, feedback sessions, perks) that keep creators engaged and motivated to work with Insense.
Campaign Execution & Collaboration
- Collaboration with Senior Team: Work under the guidance of the Senior Influencer Marketing Manager to ensure campaign strategies are executed effectively. Align creative direction with Senior Influencer Marketing Manager, ensuring content is on-brand and optimized for campaign objectives.
- Day-to-Day Coordination: Coordinate with creators to handle briefs, negotiate rates, and manage deliverables.
- Ensure seamless communication with internal teams and clients regarding campaign updates, feedback, and performance insights.
Scaling Outreach Capabilities
- Broadening the Influencer Network: Conduct outreach across TikTok, Instagram, and other relevant platforms to maintain a steady pipeline of diverse creators.
- Refine and improve the outreach process to increase efficiency and scalability.
Performance Analysis & Optimization
- Data-Driven Approach: Track campaign performance (clicks, views, engagement), interpret data, and provide insights to optimize future influencer campaigns.
- Collaborate with the Senior Influencer Marketing Manager to adjust strategies based on performance metrics and feedback.
What We Offer
- Forever remote role
- Work from anywhere role
- Competitive salary in USD commensurate with your experience and location
- + 15 days off + US holidays
- Team retreats (Sneak peak: we like LATAM beaches)
- International exposure to global clients and employees in AMER + EMEA
- Opportunities for career growth
This role is open to anyone based in LATAM. Kindly select "worldwide" option in case your location is not listed.