International Sales Manager – MI Brands

International Sales Manager

inMusic is seeking an experienced and passionate International Sales Manager to drive growth across both distributor and dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will oversee export markets and direct European retail partners, with an emphasis on market development, channel strategy, and performance accountability.

Key Responsibilities

• Manage export distributors as well as key MI dealers and e-commerce accounts across Europe and designated international markets
• Establish regional sales targets, segmentation strategies, and tactical action plans across both channel tiers
• Actively recruit and nurture direct dealer relationships, especially in territories where a distributor model is not optimal.
• Conduct regular performance reviews with both types of partners, offering tools, content, and training to drive sell-through.
• Coordinate with marketing and education teams to activate campaigns and product demos at the local dealer level.
• Develop pricing and promotional frameworks aligned with channel type and market maturity.
• Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.
• Support new product introductions with launch planning, demo support, and regional adaptation where necessary.
• Maintain accurate CRM data, forecasts, and territory insights.
• Participate in trade events, roadshows, and local market activations.

Skills, Knowledge and Expertise

• 5+ years of international sales experience in the MI or audio technology industry, with hands-on experience managing both distributors and retail dealers.
• Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.
• Ability to juggle high-level strategic thinking with detailed tactical execution across complex territories.
• Fluent in English; other European languages a plus.
• Willingness to travel internationally up to 40% of the time.
• Passion for music creation, instruments, and technology is essential.

Benefits

• 24 days annual leave (plus public holidays)
• Private healthcare
• Pension scheme
• inMusic UK Employee Assistance Programme
• Cycle To Work scheme
• Staff discount on inMusic products (for personal use only)
• £1,000 annual allowance for training and development
• Sick pay

About inMusic

inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Moog, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting and consumer electronics industries, each of inMusic's brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.