Performance Marketing Manager (cyprus) - Ing291

Performance Marketing Manager

At INGOT, we believe in building high-performing teams where everyone is in the right seat – not just filling a role, but thriving in it. Our approach emphasizes getting the right people in the right positions to drive business growth and success.

Here's what that means for you:

• You'll excel at what you do because you're in a role that aligns with your skills and passions
• You'll be aligned with our core values - High Ethics, Commitment and Innovation – we're looking for team members who get it, want it, and have the capacity to do it
• We want you to thrive in an environment where your contributions matter, and you can make an impact on our mission.

If you're a high-energy, results-driven professional who's ready to take on a role that matches your expertise and values, we'd love to connect! Check out the details below and see if this is the right fit for you.

Purpose of Role/Summary: The Performance Marketing Manager owns the end-to-end strategy, execution and optimization of all paid acquisition channels. Leads a specialized team and manage multimillion-dollar budgets. The role is critical in hitting aggressive CAC, ROAS and revenue targets, and scaling INGOT's footprint across web and mobile.

Main Activities and Responsibilities:

• Develop and own quarterly and annual paid-media strategies across search, social, display and programmatic channels (Google Ads, Meta Ads, Microsoft Ads, Criteo, LinkedIn, X/Twitter, TikTok, AdRoll, etc.)
• Allocate and reconcile monthly budgets to maximize ROI and meet aggressive growth targets
• Lead campaign setup, targeting, bidding and creative testing. Drive continuous A/B tests to improve conversion rates and lower CAC
• Partner with our CRO team to optimize landing pages, user funnels and on-site experiences
• Work closely with external creative agencies to develop and iterate high-impact ads
• Build and maintain dashboards that track CPC, CPA, ROAS, LTV, and other core KPIs
• Present weekly and monthly performance reviews to executive leadership, highlighting wins, risks and action plans
• Troubleshoot tracking issues (UTMs, attribution, app-install measurement) in partnership with our dev team
• Any other duties relevant to the role

Required Skills & Experience:

• 5+ years of hands-on performance marketing experience in the FX industry
• Proven track record running large-scale paid campaigns across search, social and programmatic channels
• Strong analytical skills. Comfortable working with Google Analytics, Looker/Data Studio, BI tools, and Excel/SQL
• Excellent leadership and communication skills, able to translate complex data into clear recommendations
• Experience managing and mentoring a cross-functional marketing team
• Deep understanding of mobile-app acquisition (CPI, CPA, MAU growth)

Further Info:

• Working hours: Flexible shifts (8:00 AM – 5:00 PM or 9:00 AM – 6:00 PM)
• Work setup: Hybrid model (3 days per week in-office)
• Location: Limassol, Cyprus
• Environment: Friendly and collaborative working environment
• Benefits: A competitive compensation package, including great benefits and monthly team-building activities