Director Of Marketing
InfoTrack US
Director Of Marketing
The Director of Marketing will lead the marketing function for One Legal, overseeing strategy, campaign development, and execution. Reporting directly to the President, you'll manage a small team while owning all aspects of marketing that strengthen and grow our brand presence in the legal services space.
You'll bring a deep understanding of our customers' challenges, industry trends, and the competitive landscape, turning that knowledge into marketing initiatives aligned with company goals. The ideal candidate is both strategic and hands-on—an experienced professional who combines data-driven decision making with creative vision, and who inspires innovation and enthusiasm in their team.
This is a hybrid role, based 3 days a week out of our office in San Francisco.
Responsibilities
- Develop and execute cross-channel marketing strategies across client lifecycle (prospects, current, and former clients)
- Partner closely with Sales to support revenue goals
- Build deep audience insights through segmentation, traffic analysis, and user behavior
- Manage, optimize, and monitor paid advertising (search, display, social, retargeting)
- Own email strategy and execution, including campaign design, automation, and templates (Inky)
- Oversee content strategy and social media across platforms
- Create dashboards, track KPIs, and analyze data to generate actionable insights
- Drive cross-functional initiatives to improve offerings, user experience, and client intake