Web Marketing Manager (maternity Cover)

Web Marketing Manager (Maternity Cover)

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis is one of the world's largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we've been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that's the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we'd love to hear from you.

Job Description

We have an exciting opportunity to join our busy Web Marketing (Researcher Services) Team as a Web Marketing Manager, with responsibility for a small team and a particular focus on our suite of community websites.

The community websites enable us to engage with some of our key customer groups: Authors, Librarians, and Editors. This role will focus on the delivery of strategic plans for the sites, in particular with regard to content, and will draw support from colleagues across the business, so building good working relationships will be vital.

This role will contribute to defining goals and success metrics, analysing data, and using tools to understand customer journeys and behaviour through our web estate. Planning effective website content, with SEO in mind, to deliver on our business goals will be key to success.

What you will be doing:

• Take the lead on the management of content on the suite of T&F Marketing community websites, reviewing workflows within the team so it is kept up-to-date, accurate and in line with company positioning and brand.
• Manage and develop direct reports working in support of the community sites, fostering a culture of high-level performance and motivation in the team. Encourage new ideas and provide constructive feedback.
• Structure and optimize the content of the sites to delight visitors and help guide them through their journey towards a conversion.
• Develop plans for new content, which is highly relevant to current and potential customers, bringing in valuable organic traffic to deliver on engagement and conversion targets.
• Expertly gather requirements from stakeholders, ensuring that their goal(s) are understood and articulated in the planning process.
• Manage a centralised view of projects, including continuous improvement work, with accountability for planning, prioritisation, and risk mitigation.
• Refine metrics and targets for the community websites, in support of key Marketing goals.
• Work with our Marketing Insights team to develop regular reporting, carrying out performance analysis, and use insights reporting tool to implement evidence-based recommendations.

Qualifications

What we are looking for:

• Ability to manage a small team, developing quality, efficiency and innovation.
• Ability to use web traffic analysis, keyword research and on-page optimization skills to enable the creation and curation of trusted digital content that delivers on strategic goals.
• An understanding of best practice for copywriting for the web, able to ensure that high quality and accurate copy is produced and maintained by the team.
• Knowledge of SEO content best practices and experience with relevant tools (e.g. CMS, Keyword Research, SEO) used to manage and plan website content. Able to work closely with our development team to maintain and improve the websites.
• Ability to motivate others towards a common goal, flexible and adaptable with the ability to successfully work across teams and functions, in a matrixed environment. Excellent communication skills.
• Ability to manage multiple projects and resources and to delegate tasks and responsibilities effectively.
• Data-driven and customer-focused with the ability to drive insights from complex data and champion the voice of the customer.
• Develops and implements innovative ideas that improve work processes or results; Maintains advanced knowledge of new marketing/industry trends.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at conference – you get the flexibility and support to work from home or remotely.

Location: The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our Milton Park, Abingdon office to ensure that as a balanced worker they can make it to our office location to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.

Closing Date: Applications will close on 31st October 2025. Please note that applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising, so we encourage you to apply at the earliest opportunity.

What we offer in return:

• A salary of £53,776 + 10% company bonus
• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

Being Yourself at Taylor & Francis

If you're excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don't fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.