Senior Marketing Associate, Content & Social Media

Senior Marketing Associate, Content & Social Media

This position is based in our New York office at 605 Third Avenue.

Are you ready to take your marketing career to the next level in the world's most exciting tech space? We're seeking a Senior Marketing Associate, Content & Social Media to join our dynamic team for The AI Summit Series, the premier global AI event portfolio that brings together industry titans, innovators, and thought leaders.

Your Impact

Reporting to the Marketing Manager, Content you'll play a pivotal role in creating and executing content and social media strategies that drive audience engagement, increase brand visibility, and support event delegate acquisition.

Your Role

As a key member of the Marketing Team, you'll:

• Develop engaging, high-quality content across multiple formats, including blog posts, social media updates, infographics, videos, and evergreen email campaigns.
• Take ownership of our social media presence across platforms, ensuring a consistent and compelling brand voice.
• Bring creativity to the forefront by crafting engaging social posts that resonate with our target audience and align with campaign objectives.
• Actively respond to followers, fostering meaningful interactions and building a strong online community.
• Experiment with new formats, trends, and approaches to keep our social media content fresh and innovative.
• Support the implementation of marketing campaigns that align with business objectives and KPIs.
• Create content that resonates with target audiences, driving traffic, engagement, and conversions.
• Collaborate with the SEO team to ensure content is optimized for search engines and aligns with best practices.
• Use data and insights to measure the effectiveness of content and social media efforts, and refine strategies accordingly.
• Work closely with the Marketing Manager, Sales team, and other stakeholders to produce customer-centric materials that support business growth.

What You'll Need

• 2-3 years of experience in marketing, with a focus on content creation and social media management.
• Exceptional writing and editing skills, with the ability to craft compelling content that aligns with brand guidelines.
• A flair for generating innovative ideas and a willingness to experiment with new formats and approaches.
• Ability to use data to inform decisions and optimize content strategies.
• Familiarity with MarTech tools such as Google Analytics, Eloqua, and social media management platforms.
• Strong interpersonal skills and the ability to work effectively in a matrix-style environment with multiple teams and stakeholders.
• A proactive, entrepreneurial mindset with a "test and learn" approach to marketing challenges.

Our Environment

Our vibrant office is conveniently located in the heart of New York City at 605 Third Avenue, offering excellent transport connections. We embrace flexible working with a balanced approach of three days in our collaborative office space and two days working remotely, giving you the perfect blend of team connection and personal flexibility.

Join us in shaping the future of AI events while advancing your marketing career in a supportive, innovative, and forward-thinking environment!

This position is offering a salary range of between $62,500 - $76,000 USD per annum.

This job posting will close on 12/01.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.