Marketing Specialist

Marketing Specialist

This role is based in our Phoenix Office.

We're seeking a dynamic Marketing Specialist to join our Health & Nutrition marketing team, where you'll play a pivotal role in crafting compelling attendee promotions for our premier trade show events. This position offers an exciting opportunity to blend creative marketing campaigns with data-driven audience engagement within the SupplySide portfolio.

Responsibilities

Marketing Execution

• Drive the implementation of comprehensive marketing plans for trade shows and specialized sessions
• Collaborate with cross-functional teams to develop and execute innovative audience development initiatives
• Lead multi-channel promotional campaigns, ensuring consistent messaging and maximum impact

Digital Marketing & Communications

• Spearhead email marketing campaigns, from creation to completion
• Manage and grow social media presence across platforms for trade shows and content brands
• Design and implement targeted pre-sale and post-sale attendee promotions

Audience Development & Data Management

• Partner with the audience development team to maintain data integrity and grow attendee base
• Analyze audience metrics to inform marketing strategies and improve campaign performance

Event Support & Coordination

• Provide on-site marketing support at Health & Nutrition trade shows
• Coordinate real-time social media coverage during events
• Collaborate with event teams to ensure seamless marketing execution

Cross-Functional Collaboration

• Serve as a liaison between marketing and key departments including:
• Design
• Digital
• Content
• Video Production
• Show Management
• Drive project coordination and ensure timely delivery of marketing initiatives

Background Knowledge, Skills, & Experience

• 2+ years proven experience in event marketing or related field
• Strong digital marketing capabilities, especially in email and social media
• Excellent project management and organizational skills
• Experience with marketing automation platforms (Eloqua preferred)
• Outstanding communication and interpersonal abilities
• Strong attention to detail and proactive behavior and attitude
• Ability to work independently and with a team in a fast-paced work environment
• Comfortable working on multiple projects with ability to meet short deadlines
• Ability to travel for trade shows and industry events
• Proficient in the use of Microsoft365, including Word, PowerPoint, and Excel

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $55,000-$65,000 based on experience.