Marketing Manager

Marketing Manager

This role is based in our Chicago Office. As a vital member of the show management team, you will collaborate closely with the Group Event Director and Marketing Lead to develop and execute comprehensive event marketing strategies across both digital and traditional channels. This role offers the opportunity to make a significant impact on our marketing initiatives while working with one of the world’s leading exhibition organizers in the engineering sector.

Role Accountability and Duties:

• Collaborate with the Group Event Director and Marketing Lead on determining the marketing strategy for IME's show brands and ensure alignment with portfolio and event goals
• Create, manage, develop, and produce attendee and exhibitor promotional campaigns
• Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event's objectives and KPIs
• Responsibility for tactical execution of marketing campaigns
• Partner with the central marketing team to ensure IME's event presence and experiences bring the show brands to life and align with business priorities and event messaging
• Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference
• Oversee the development and production of digital and printed collateral for in-person and virtual events
• Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
• Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
• Ownership of website content and ensuring accuracy and timeliness of information
• Manage marketing costs and budgets
• Post-show analysis of marketing campaigns including the coordination of post-show surveys
• Ability to travel 15% of the time and work across time zones

What you bring to the team:

• Minimum of 3 years of marketing experience, preferably in a trade show or events environment
• A solid understanding of SEO, PPC and social media
• Influencer marketing experience is desirable
• High level of creativity and ability to think outside the box to develop innovative marketing strategies.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Ability to thrive in a fast-paced, deadline-driven environment and work effectively both independently and as part of a team.
• Ability to develop and manage budgets and multiple project timelines
• Excellent written and verbal communication skills. Copy writing and editing experience a must
• Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike
• Analytics Experience (Google Analytics or Adobe Analytics preferred)
• Proficiency in Microsoft Office
• Knowledge of Adobe Creative Suite and HTML is a plus

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say.

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $60,000- $70,000 based on experience.