Marketing Executive

Marketing Executive

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list

Job Description

About the Role

This role will be based in 240 Blackfriars, London. We are looking for a curious, driven, and proactive Marketing Executive to join our dynamic team and support the marketing efforts for Vitafoods Europe and Fi Europe, two of Informa's flagship events. This is a fantastic opportunity to kickstart your marketing career while working on premier events.

Vitafoods Europe, now hosted in the vibrant city of Barcelona, is the leading global event for the nutraceutical sector, bringing together industry leaders, innovators, and professionals to shape the future of health and nutrition. In addition to Vitafoods Europe, you will also contribute to the success of Fi Europe, the leading global food ingredients event, providing support as required and gaining exposure to a diverse portfolio of events.

Key Responsibilities

• Assist in the delivery of multi-channel marketing campaigns for the Food portfolio, including email, print, and onsite promotion, with a focus on visitor promotion and customer conversion campaigns.
• Collaborate with the Senior Marketing Executive to execute email campaigns for Vitafoods Europe, ensuring timely delivery and adherence to brand guidelines.
• Support the development of contra agreements with related Informa events to maximize audience reach and engagement.
• Set up and manage advocacy tools Ingo and Feathr for both events. Developing assets and providing regular reporting to monitor performance and optimise campaigns.
• Support the set up of the event platform and app for both events, ensuring that all assets are on brand and take responsibility for the associated email campaign.

Content Creation & Brand Management

• Write, edit, and proofread copy for promotional materials, ensuring consistency with brand tone and messaging.
• Work with designers to resize and distribute marketing collateral for campaigns and partnerships.
• Maintain and update event websites in collaboration with the Digital Marketing team.

Data Analysis & Reporting

• Analyse audience data to segment and target campaigns effectively, ensuring optimal engagement and conversion rates.
• Assist in the creation of performance reports for senior management, providing insights into campaign effectiveness and areas for improvement.

Stakeholder Collaboration

• Build strong relationships with internal teams, including sales, operations, and content, to ensure seamless communication and alignment of marketing efforts.
• Liaise with external media and event partners to deliver impactful campaigns that increase brand awareness and audience acquisition. This will involve negotiating barter agreement and management of all deliverables for both events.

Project Management

• Manage multiple projects and deadlines simultaneously, ensuring timely delivery of marketing campaigns and materials.
• Support the visitor promotion team with administrative tasks related to event marketing.

Qualities Needed for Culture Fit

• Collaborative Worker: Thrives in a team environment and enjoys sharing best practices.
• Positive Attitude: A proactive, "can-do" mindset with a willingness to go the extra mile.
• Eager to Learn: Demonstrates curiosity and a desire to develop new skills and grow within the role.
• Flexibility: Willingness to travel to Amsterdam and Barcelona as required.

Why Join Us?

• Be part of a globally recognised brand and contribute to the success of Vitafoods Europe, a flagship event in the nutraceutical industry and Fi Europe the leading event in food ingredients.
• Gain hands-on experience in multi-channel marketing campaigns, data analysis, and project management.
• Work in a collaborative and supportive team environment that values innovation and personal growth.

Ready to Start Your Marketing Career?

If you're a curious and ambitious marketeer looking to take the first step in your marketing career, we'd love to hear from you! Apply now to join our team and make your mark on the Food portfolio.

Qualifications

Skills Required

• Education: Degree-level education or equivalent in Marketing, Management, or a related field.
• Technical Skills:
• Knowledge of CRM platforms and systems, including data segmentation and integration with wider marketing campaigns.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with design tools such as Photoshop, Canva, or similar is desirable.
• Organisational Skills: Excellent ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
• Analytical Skills: Understanding of how to analyse campaign effectiveness and recreate successful multi-channel campaigns.
• Communication Skills:
• Strong written and verbal communication skills, with the ability to simplify complex messages and processes.
• Advanced listening and questioning skills to ensure clarity and alignment.
• Presentation Skills: Confident in presenting ideas and reports to internal and external stakeholders

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

· Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

· Broader impact: take up to four days per year to volunteer, with charity match funding available too

· Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves

· Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

· A flexible range of personal benefits to choose from, plus company funded private medical cover

· A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

· Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

· Recognition for great work, with global awards and kudos programmes

· As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do