Marketing Data Enablement Specialist

Marketing Data Enablement Specialist

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Job Description

This role is based in our 5 Howick Place, London office. As a Marketing Data Enablement Specialist, you will be instrumental in building and maintaining a robust marketing data infrastructure. Reporting to the Marketing Data Enablement Lead, you will focus on implementing tracking solutions, ensuring data governance, and enabling seamless integration across platforms. Your expertise will ensure marketing teams have access to accurate, reliable data to inform decision-making and optimize campaigns.

Key Responsibilities

• Tagging & Tracking Implementation: Manage Google Tag Manager (GTM), GA4, data layers, and event tracking to ensure accurate data collection.
• Data Governance & Compliance: Enforce privacy standards, including GDPR and CCPA compliance, and manage cookie consent frameworks.
• Integration & Enablement: Facilitate seamless data flow across platforms such as GA4, Salesforce, Marketo, BigQuery, and paid media tools.
• Quality Assurance & Troubleshooting: Audit and debug tracking setups to ensure accuracy and reliability.
• Technical Support: Collaborate with marketing teams to implement tracking solutions for campaigns and website analytics.
• Collaboration with Developers & IT Teams: Enhance tracking infrastructure and support new platform integrations.

Key Interactions

• Marketing Data Enablement Lead: Direct reporting line, providing support for technical tracking and data integration.
• Marketing Insights Team: Ensure tracking aligns with measurement and reporting needs.
• Marketing Teams: Support campaign tracking and technical implementation for marketing activities.
• Developers & IT Teams: Collaborate on data layer implementations and tracking-related development work.
• Legal & Compliance Teams: Ensure tracking meets GDPR, CCPA, and other data privacy regulations.

What Success Looks Like

• Accuracy & Compliance: Deliver precise tracking solutions that adhere to privacy regulations.
• Efficiency & Uptime: Maintain smooth operation of tracking systems with minimal disruptions.
• Stakeholder Satisfaction: Provide effective tracking solutions that meet the needs of marketing teams.
• Issue Resolution Speed: Quickly identify and resolve tracking-related issues to minimize data discrepancies.

Key Outputs and Outcomes

• Accurate and reliable tracking for marketing performance measurement.
• Standardized data collection across brands for consistent reporting.
• Seamless data integrations supporting analytics and campaign measurement.
• Improved tracking governance ensuring compliance with privacy regulations.
• Enhanced efficiency in marketing analytics through well-maintained data pipelines and tagging infrastructure.