Marketing Automation - eloqua Specialist

Marketing Automation-Eloqua Specialist

This role is based in our San Francisco office.

As a Marketing Automation-Eloqua Specialist at Informa Festivals you will play a pivotal role in helping our brands succeed in their marketing automation efforts.

Key Responsibilities

• Executing comprehensive programs in Eloqua
• Partnering closely with brands/Marketing Manager/Marketing Operations to become an invaluable resource and extension of their team
• Collaborate closely with marketing team stakeholders to drive campaign production, execution, and operations
• Manage end-to-end marketing campaigns
• Design, localize, automate, and optimize regional demand generation campaigns using Eloqua
• Manage data, including segmentation analysis, list management, and lead processes in Salesforce (CRM)
• Develop and execute marketing automation strategies to streamline workflows and enhance efficiency
• Configure and manage marketing automation within Eloqua
• Work with cross-functional teams to identify automation opportunities and implement effective solutions
• Build and maintain automated campaigns across various channels
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization
• Stay updated on industry trends and best practices in marketing automation
• Train and support team members on using marketing automation tools and processes effectively
• Improve data integrity operations where possible

You will need both technical aptitude and business acumen to design and implement personalized marketing programs that guide leads through the buyer's journey.

Analyzing data integrity issues (accuracy, duplication, and completeness), driving processes/systems to resolve these issues, and confidently communicating solutions to the internal team are essential responsibilities. You should also be comfortable advancing strategies with confidence.

In return, you'll have the opportunity to work with a prestigious team that values fun while achieving results. Our large-scale ongoing engagements allow you to deeply understand and impact clients' businesses.

Qualifications

• 2-4 years of experience with Eloqua
• HTML knowledge is a plus
• Excellent troubleshooting skills
• In-depth knowledge of marketing automation processes, including lead management, campaign management, and online marketing
• Expertise with CRM applications, such as Salesforce.com
• Hands-on experience with enterprise-level Marketing Automation systems (Eloqua experience mandatory)
• Data-driven with strong analytical skills
• Strong project management and organizational skills
• Experience with project management tools, like Monday.com
• Previous consulting experience (strongly preferred but not required)
• Used to working with workflow management tools (we use Monday.com)

This position offers a high degree of autonomy and requires professional maturity.

While it's okay not to know all the answers, the ability to figure things out is crucial.