Regional Launch Marketing Manager

Regional Launch Marketing Manager

Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes and stages, including our own. We believe that what makes a great day at work is the people on your team and the problems you get to solve together. We're looking for people who love thinking outside the box and thrive in a truly collaborative setting. As teammates, we encourage new ideas and toast every win. We're excited about having a meaningful impact on people's workplace experience.

Great days also start when everyone can be their authentic self at work. Diversity of backgrounds, thoughts, and ideas is critical to our success in delivering great workplace experiences, both for our members and for each other. Industrious is committed to creating an inclusive, respectful environment that embraces your individuality and quirkiness. You are valued for who you are. We celebrate our people as individuals who can accomplish great things when we work together as one team.

At Industrious, we're building a world-class coworking experience that combines thoughtful design, hospitality, and flexibility. We're looking for a Launch Marketing Manager to play a key role in driving new member acquisition at launching locations.

As a Launch Marketing Manager at Industrious, you'll be the marketing expert on all things launch—leading the charge on how we expand our footprint in new and existing markets. With up to 60 planned for next year, you'll build a repeatable, scalable strategy for meeting occupancy goals while layering in market-specific tactics to drive awareness, demand, and revenue for launching locations. Reporting to the Director of Growth Marketing, your home base will be on the marketing team, you'll be deeply embedded in cross-functional launch teams, working side-by-side with operations and sales to ensure every launch is set up for success. We are looking for a kind, thoughtful, quirky team player who doesn't take themselves too seriously.

This role is based in NYC, Austin, Atlanta, Chicago, or the DC area. Willingness to travel ~20% of the time.

Key Responsibilities:

• Build and own the strategy for scaling marketing efforts for new Industrious locations, ensuring we are operationalizing tried and true tactics, while also developing customized, market-specific campaigns alongside our local teams.
• Lead cross-functional working groups across operations, sales, and marketing, aligning stakeholders on strategies and priorities for each new location – from brainstorming sessions and kick off calls to insight shareouts and wrap reports.
• Develop differentiated strategies for our sub-brand (Indy by Industrious) and additional product offerings, giving a unique voice and edge to each.
• Create, manage, and continuously refine the "Launch Playbook," providing local teams with clear guidance on how to operationalize tactics in their markets.
• Design and deploy paid and organic marketing campaigns to drive awareness and meet occupancy targets.
• Track performance, analyze results, and share insights to optimize future launches and improve ROI.
• Identify and execute opportunistic, market-specific activations that complement scalable playbook tactics.
• Serve as a thought leader for how successful tactics for US launches can be scaled to international markets.

Qualifications:

• You have launched and scaled marketing tactics for brick & mortar locations at a high-growth company with a national presence in multiple markets.
• You possess a sharp understanding of local market dynamics and have experience driving awareness and revenue with limited budgets.
• You are comfortable working across multiple channels (paid, owned, earned), with a clear grasp of each channel's contribution toward lead generation and ROI.
• You are a natural collaborator who thrives in cross-functional environments and can manage competing priorities with strong project management skills.
• You have an analytical and data-driven mindset and are able to measure performance and extract insights to influence marketing strategies.
• You are creative and resourceful, punching above your weight in previous roles while lifting up your teammates around you.

Compensation:

The annual base compensation range for this role is between $120,000 and $130,000. The successful candidate's actual base compensation will be based upon a variety of factors, including but not limited to work experience, job-related knowledge, skills, and professional qualifications. You will also be eligible for an annual 12.5% bonus and participation in our long-term incentive program.

Base and bonus compensation are just two components of Industrious' total compensation package for this role. Other great perks and benefits include heavily subsidized healthcare plans, generous paid time off, wellness programs, professional development grants, 401K plan, and many other benefits, subject to applicable eligibility criteria and company policies.

Equal Employment Opportunity:

Industrious is an equal opportunity employer that values diversity. We have a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.