Sr. Director - Marketing - Masterbrand

Sr. Director - Marketing - Masterbrand

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing, and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications but you can also count on us to develop creative solutions to support communities through philanthropy and volunteerism.

Lilly is a Medicine Company committed to continuously get better and put health above all, in order to help people live longer and healthier lives. The Global Brand Activation team oversees all corporate brand marketing efforts, media, and sports and influencers marketing and creates mass media and targeted campaigns centered around patients' needs and insights.

Lilly is staffing for a Sr. Director - Marketing - Masterbrand who will be responsible for the campaign development, strategy, production, execution, and measurement of Lilly Above Brands Campaigns. Key responsibilities will include:

• Leading a team of marketing associates that will be responsible for the execution and implementation of mass campaigns across channels and markets.
• Working with agency teams and internal teams to create and develop campaign plans and projects.
• Lead the internal process for asset management.
• Overseeing the creative process and preparation of creative assets for Sr. Leadership review.
• Participate in all parts of the creative process and lead the team to ensure timelines and goals are met.
• Stakeholder management and organize and lead the communication across functions and stakeholders to ensure they are informed and aligned throughout the process.
• Ensure compliance of both the team and the campaigns with Lilly’s policies.
• Measurement and optimization of the campaigns and lead the coordination of in-market optimization of the campaigns, based on data.
• Financial management across campaign initiatives.

An ideal candidate has prior experience in campaign development and execution and proven prior in-market results. This person can quickly build trust and rapport, as well as partner across cross-functional teams, externally and internally, to successfully build a consumer campaigns. This position will work closely with our Partnerships and activation Team, especially as it relates to talent management and influencers selection.

Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.