Regional Sales - Eastern US

Regional Sales Representative

Bennington is the market leading pontoon boat manufacturer and a wholly owned subsidiary of Polaris Industries. We pride ourselves on delivering a boating experience that's second to none through our emphasis on innovation, design, product quality, and relentless focus on customer satisfaction. Our team members live that passion every day and have fueled our growth across 6 buildings in Elkhart, IN. The role of the Regional Sales Representative requires the ability to develop and execute a territory business plan to drive growth of Bennington Marine products. Keys to success are being able to maximize Bennington market share within an assigned territory by expanding share of wallet in existing dealers, expanding the dealer network, and cultivating under-performing dealers as required. Use data to proactively work with dealers and prospects to ensure Bennington Marine is properly represented in each market within the territory. Provide product recommendations, technical training, and boat show support as needed. Territories include: NC, PA, VA, WV.

Essential Duties & Responsibilities:

• Develop, execute, and refine a strategic growth plan for the assigned territory
• Manage the territory to support share growth strategies; including share of wallet expansion, assigning new dealers, and cultivating or replacing underperforming accounts
• Provide support to dealers through training, market data insights, and boat show assistance
• Provide retail selling support for dealer when required
• Assist defining marketing activities to support Bennington Marine growth
• Provide sales management support of all Bennington Marine products
• Maximize profitability through expense management and pricing controls on product
• Represent the company in a professional manner actively promoting the company's products to potential clients and safeguarding the company's interests
• Report on the key activities within the region towards assigned business objectives

Requirements:

• Minimum five years regional sales experience with an OEM
• Travels up to 75% of the time including overnight stays and weekends during boat show season
• Boating product knowledge and industry experience
• Track record of building strong relationships with dealer networks
• Sales process experience
• Value selling experience
• Proven track record of sustained market growth year over year
• Experience working with multinational companies
• Ability to communicate well upstream and downstream within an organization
• Exceptional verbal and written communication skills
• Strong organizational skills and interpersonal skills
• Strong working relationships with team and senior management
• Detail oriented
• Ability to manage multiple tasks and interruptions

Other Skills/Abilities:

• B.A. degree from an accredited college or university
• Experienced developing channel plans resulting in share growth
• Experience in developing and implementing strategies based on competitive knowledge, market trends and business opportunities
• Proven track record of sustained market growth in the boating industry

Language Skills:

• Respond effectively to sensitive inquiries or complaints
• Write product presentations, articles, with original or innovative techniques or style
• Ability to make clear and effective presentations

Reasoning Ability:

• Define problems, collect data, establish facts, and draw valid conclusions
• Ability to deal with several abstract and concrete variables

Supervisory Responsibilities:

• None

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled