Director Of Product Marketing, Enterprise Imaging

Director Of Product Marketing, Enterprise Imaging

The Director of Product Marketing, Enterprise Imaging manages our go to market strategy and needs for portfolio of products we sell into the Enterprise Imaging market. He/she would ensure we are effectively promoting the portfolio and brand, that our current customer satisfaction is high and referenceable at all times, that our customers are included in our promotional strategy, that our trade show and other external promotional activities are effective, that we are involved in the market through society activity, and that we ensure sales is prepared, supported, and armed to be successful. The role works closely and in tight collaboration with our customers, our MI sales organization, our marketing communications team, and our MI product management team. This role must consistently demonstrate effective leadership and partnership with all members of the HCUS Medical Informatics organization and work effectively with other cross-functional departments in the organization.

At FUJIFILM Healthcare Americas Corporation, we're on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics. But we don't stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly. Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive. Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles."

Duties and Responsibilities

• Drives the most effective go to market strategy for the current Enterprise Imaging product portfolio.
• Develops and drives the market and sales introduction strategy for new products.
• Develops and maintains regional and national reference sites.
• Collaborates closely with MI sales leaders.
• Maintains a high level of market interest and lead generation in product portfolio.
• Works collaboratively with training manager.
• Works collaboratively with marketing communications.
• Develop a market facing communications strategy.
• Works closely with sales leadership and marketing communications.
• Supports the RFP team as a subject matter expert.
• Works closely with our demo team.
• Collaborates with product management team.
• Collaborates with other marketing directors.
• Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements.
• Comply with all requirements for vendor credentialing.

Key Performance Indicators

• Revenue and sales bookings targets met or exceeded for product portfolio.
• High customer satisfaction levels as measured through KLAS and other industry measurements.
• Strong brand awareness in the industry and market.
• Effective product demonstration capability.
• High win rate in all opportunity engagements.
• Drive a culture of superior customer experience within organization.
• Participate in corporate activities.
• Align behavior with corporate strategy.
• Establish and promote a collaborative team environment.
• Continuously foster employee development.
• Ensure ongoing and transparent communication.
• Adhere to the competencies, as defined for the position.

Qualifications

• BA/BS/MA, with 8+ years of progressive experience in Healthcare / Radiology Informatics product marketing.
• Extensive experience in software promotion.
• Extensive experience managing software product roadmaps and software development product collaboration.
• Experience managing or supporting teams in Enterprise Imaging.
• Broad functional expertise in marketing and sales, and experience in the areas of sales and marketing strategic planning, go to market product planning, and pricing strategies.
• Proven track record of overachievement.
• Ability to work cross-functionally and create business impact.
• Ability to organize and manage multiple priorities and multiple direct reports.
• Ability to problem solve, analyze and resolve at both a strategic and tactical level.
• Strong customer orientation.
• Demonstrated ability to achieve results as an individual and in support of teams.
• Strong communication skills.
• Must have strong interpersonal skills and a demonstrated ability to communicate with a diverse range of individuals.
• Exercises good judgment.
• Proficient in Microsoft Office.
• Proficient in the use of SalesForce.com.
• Effective time management skills.
• Ability to anticipate the need for proactive communication and planning at all levels.
• Ability to drive action plans with direct and indirect authority, executing within established timeframes and meeting or exceeding stated deliverables.

Physical Requirements

• The position requires the ability to perform the following physical demands and/or have the listed capabilities:
• The ability to sit up 75-100% of applicable work time.
• The ability to use your hands and fingers to feel and manipulate items, including keyboards, up to 100% of applicable work time.
• The ability to stand, talk, and hear for 75% of applicable work time.
• The ability to lift and carry up to ten pounds up to 20% of applicable work time.
• Close Vision: The ability to see clearly at twenty inches or less.

Travel

Occasional (up to 25%) travel, including internationally, may be required based on business need.

FUJIFILM is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law.

In the event that COVID-19 vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption. Applicants to positions where vendor credentialing or other similar requirements exist to enter facilities will be required to comply with the credentialing requirements of the facilities, including complying with vaccine requirements. For all positions, the Company encourages vaccination against COVID-19 and requires that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors as required, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption.

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department.