Marketing Operations Manager - Venture Business - Remote Eligible
Improbable
Marketing Operations Manager
At Improbable, we build and scale ambitious ventures that shape the future of digital experiences. Our ventures bring together the worlds of sports, media, and entertainment and web 3. We are supporting an independent organisation building the foundations for the next generation of the internet. Their mission is to create open, decentralised technology that empowers developers, creators, and communities to build new kinds of immersive online experiences. Their first major initiative is a next-generation blockchain designed for real-time, large-scale applications. Unlike traditional blockchains limited by speed and cost, our technology is fast, affordable, and fully EVM-compatible—capable of powering the kinds of social, gaming, and metaverse experiences that normally only run on Web2 infrastructure.
Ultimately, their aim is to unlock a true virtual society: a world where users and businesses can seamlessly move between platforms, with freedom and ownership at the core.
We are helping them look for a Marketing Operations Manager to optimise the efficiency and effectiveness of the marketing function. This role will oversee the marketing technology stack, drive data-informed decision-making, and ensure seamless campaign execution to support growth and user acquisition.
The ideal candidate is a hands-on operator with strong campaign management skills, the ability to collaborate with key opinion leaders (KOLs), and a data-driven mindset for optimising posting and distribution strategies.
We are building at the forefront of Web3 infrastructure, creating the foundations for new, real-time applications that go beyond finance and unlock the potential of gaming, metaverse, and social experiences.
Skills & Experience
Marketing operations expertise: Proven experience managing marketing operations, including technology stacks, campaign execution, and performance optimisation.
Systems & technology ownership: Skilled at owning and optimising platforms such as campaign management, analytics, workflow tools, and email automation. Experience with process design and documentation.
Data & reporting: Experienced in creating and maintaining dashboards to track performance, spend, and ROI, with consistency in reporting and metrics.
Campaign management: Ability to build and run targeted growth campaigns to attract and engage new users, managing cross-functional timelines and deliverables. Familiarity with asset libraries, brand compliance, and content calendars.
Analytical thinker: Data-driven approach to content posting and distribution strategies, leveraging analytics to improve campaign outcomes.
Collaboration & communication: Strong team management and interpersonal skills, with experience working across internal teams, agencies, and external partners.
Other Attributes
Web3/Crypto experience: Familiarity with Web3 and crypto ecosystems (Layer 1 / Layer 2 a plus).
Growth marketing: Background in implementing and optimising acquisition and retention campaigns.
Gaming industry exposure: Experience in gaming, particularly with game economies and user acquisition strategies, is a strong plus.
Perks for the Role
Competitive salary
Remote-first with flexibility across Europe & Asia
Opportunity to shape growth at the forefront of Web3 innovation