Senior Marketing Manager

Senior Marketing Manager

Responsible for the overall provider and consumer marketing strategies and activation plans to support business unit growth and profit objectives, driving demand for Walgreens products and services through sales effectiveness, health outcomes and differentiated products and services.

Develops consumer and healthcare provider market share growth strategies and large-scale, multi-stakeholder marketing initiatives to ensure attainment of business unit objectives; increased brand recognition; and enhanced market position.

Leads and monitors relationships with outside agencies and corporate shared service teams to develop and execute marketing plans and tactics such as sales representative-driven programs, advertising campaigns, media plans, promotional programs, public relations activities, trade shows, and online marketing programs.

Provides strategic guidance to business units to optimize sales effectiveness, clinical excellence, customer loyalty and operational efficiency.

Develops and manages marketing budgets to achieve both corporate and business unit goals.

Leverages marketing expertise, market trend insights and strong industry knowledge to partner with business unit leaders.

Founded in 1901, Walgreens has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.

The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits.

More company information is available at www.walgreensbootsalliance.com.

Job ID: 1661414BR