Senior Marketing Manager, Campaigns - Senio002124

Senior Marketing Manager, Campaigns

This existing vacancy is open to candidates residing anywhere in the U.S. or Canada. The Senior Marketing Manager, Campaigns will run the strategy, planning, and execution of integrated marketing campaigns that generate pipeline for VelocityEHS across priority sales segments and product areas. This role will serve as a key driver of go-to-market execution, working closely with Sales and Product Marketing to translate GTM strategy into marketing programs that drive measurable outcomes.

Primary Duties and Responsibilities

• Campaign Ownership: Architect full-funnel, multi-channel campaigns that align to high-priority segments, products, and market opportunities.
• Strategic Alignment: Collaborate with product marketing, sales, brand, digital, and content teams to ensure integrated, persona-aligned campaign strategies.
• Sales Partnership: Drive alignment with Sales on account focus, key messaging, and follow-up tactics. Educate Demand Engagement on new campaigns, assets, and plays.
• Execution & Optimization: Plan and launch integrated campaigns alongside channel experts, a paid media agency and operations using Marketo, Salesforce, paid media (search and social), webinars, sponsorships, affiliate marketing, email nurtures, events, and web.
• AI-Driven Innovation: Stay on the pulse of how AI is transforming campaign execution, test new approaches for personalization, segmentation, and scale.
• Analytics & Insights: Define and track campaign KPIs, deliver performance reports, and iterate based on data insights. Partner with marketing ops to evolve measurement.

Minimum Skills and Qualifications

• 58+ years of B2B marketing experience, with a strong focus on campaign strategy, integrated marketing, or demand generation, including a minimum of 3 years in the SaaS industry.
• Experience with campaign reporting, including channel-level attribution.
• Proven ability to design and deliver marketing programs that create and convert pipeline.
• Strong cross-functional collaboration skills (Sales, PMM, Content, Creative, Digital).
• Deep familiarity with marketing automation (Marketo preferred) and CRM systems (Salesforce).

Preferred Skills and Qualifications

• Comfortable switching between strategic planning and hands-on execution.
• Deep interest in AI’s role in campaign management and demand creation.
• Passion for campaign testing, analytics, and iteration.
• Thrives in a team that values curiosity, experimentation, and results.

Who is VelocityEHS?

VelocityEHS is the largest and fastest-growing environmental, health, safety (EHS) and sustainability software company in the world. More than 10 million people rely on our innovative on-demand (cloud-computing technology) safety and compliance management solutions to do their jobs safely and protect the environment. Our customers include the world’s most esteemed Fortune 1000 corporations. From manufacturing to food & beverage, from chemicals to pharmaceuticals, we’ve worked with them at every level, from the boardroom to the shop floor. We still operate with the same start-up mentality that has made us the leading cloud EHS company, and offer each and every employee the opportunity to grow and reach their full potential.

What are the benefits and perks of working at VelocityEHS?

You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can review all our perks and benefits by visiting our career page!

• Generous time off programs
• Medical insurance, retirement (with employer match), and parental leave plans for all family types
• Job shadowing programs and one-on-one coaching opportunities
• Tuition reimbursement for continuing education, advanced degrees, and certifications
• Remote-first and flexible work schedule to fit your family’s needs
• Monthly stipend to make your home office more comfortable, productive, and successful
• Corporate wellness and personalized preventative mental health care programs

VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between $89,300 and $125,550 USD (United States) or $94,500 and $123,050 CAD (Canada). We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate’s proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is also eligible