Paid Media Marketing Director

Paid Media Marketing Director

We\'re partnering with an innovative educational toy company to find a Paid Media Marketing Director who will lead integrated media strategy across performance and brand marketing. This is a high-impact leadership role with visibility across the organization, ideal for a data-driven media expert ready to shape growth across Amazon, retail media, paid social, and awareness channels.

This role is hybrid 3 days per week in their Vernon Hills, IL office. Relocation will not be offered. There is also a profit sharing bonus target of 15% associated with this role.

Key Responsibilities:

• Lead Paid Media Strategy: Build and execute a data-driven media framework to optimize spend across Sponsored Ads, DSP, streaming, and digital video. Present quarterly performance insights with the goal of driving a 15% improvement in marketing mix efficiency within your first year in the role.
• Drive Media Measurement & ROI: Introduce tools like MMM and multi-touch attribution to evaluate media effectiveness, isolate key sales drivers, and improve cross-channel performance.
• Own Amazon & Retail Media Operations: Streamline campaign management across Amazon, Target, Walmart, and other platforms with a focus on delivering ROAS lift through enhanced targeting and integrated campaigns.
• Elevate Brand Awareness: Lead upper-funnel campaigns across streaming and digital media to boost brand visibility and connect awareness efforts to downstream conversions.
• Collaborate on Annual Planning: Partner with brand teams to align media strategy with business goals. Establish KPI dashboards and reporting cadences to inform ongoing decisions.
• Lead & Develop Talent: Manage three direct reports and their teams, fostering a culture of innovation and continuous learning. Conduct talent assessments and build development plans.
• Manage Agency Partnerships: Serve as the primary liaison with external media agencies, implementing performance-based evaluations and driving continuous improvement.

Qualifications:

• 10+ years experience in paid media management including advanced experience in retail media (Amazon Advertising, Walmart Luminate, Target Roundel, etc.), display, programmatic media, streaming video, paid search; agency experience a plus.
• MUST have experience managing budgets at a minimum of $10MM.
• Proven success in driving brand awareness, customer acquisition, and media ROI.
• Strong analytical mindset with concrete examples of data driven decisions and results.
• Leadership experience with a track record of building and mentoring high-performing teams.
• Minimum of 1 year experience leading other people managers (not just individual contributors).

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to: amy.banks@jobalert.creativecircle.com Please do NOT change the email subject line in any way. You must keep the JobID: : AB19-1871258 -- in the email subject line for your application to be considered.

Amy Banks - Senior Recruitment Manager

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 07/21/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including Los Angeles City’s Fair Chance Initiative for Hiring Ordinance.