Marketing Strategy Manager
A career at Janus Henderson is more than a job, it's about investing in a brighter future together. Our mission at Janus Henderson is to help clients define and achieve superior financial outcomes through differentiated insights, disciplined investments, and world-class service. Our values are key to driving our success, and are at the heart of everything we do: Clients Come First - Always | Execution Supersedes Intention | Together We Win | Diversity Improves Results | Truth Builds Trust If our mission, values, and purpose align with your own, we would love to hear from you!
Your opportunity:
- Help inform and implement the marketing strategy to raise and retain defined contribution (DC) and insurance assets in North America.
- Manage the development and implementation of marketing content which provides value-added benefits to retirement and insurance advisors and wholesalers, mid-market consultants and home office contacts including CE programs, whitepapers, webcasts, and product updates.
- Support the Insurance and Retirement Group (IRG) sales efforts in creating and maintaining direct mail and email campaigns, DC and wealth thought leadership, and web pages and social media posts.
- In conjunction with product marketing, support IRG focus product positioning and product launches for DC, insurance and bank trust vehicles.
- Capture and communicate results of marketing tactics supportive of IRG.
- Be an enthusiastic advocate and represent the interests of our retirement, insurance and bank trust platforms, clients and advisors, their goals and needs, and proactively improve their client experience.
- Work in close partnership with DC and Annuity Specialists and Account Managers to ensure internal clients are receiving timely updates of product information, marketing collateral and initiatives.
- Build knowledge of "marketing best practices" by staying informed about marketing efforts of other Janus Henderson distribution channels as well as external marketing efforts employed by competitors.
- Works closely with Advisor Solutions Group, Client Coverage Group, and Specialist Consulting Group channel marketing representatives and vendors to promote and implement intermediary channel initiatives with sales.
- Carry out additional duties as assigned.
What to expect when you join our firm:
- Hybrid working and reasonable accommodations
- Generous holiday policies
- Paid volunteer time to step away from your desk and into the community
- Support to grow through professional development courses, tuition/qualification reimbursement and more
- Maternal/paternal leave benefits and family services
- Complimentary subscription to Headspace – the mindfulness app
- Corporate membership to ClassPass and other health and wellbeing benefits
- Unique employee events and programs including a 14er challenge
- Complimentary beverages, snacks and all employee Happy Hours
Must have skills:
- Three years in within asset management, retirement or financial services
- Minimum five years B2B marketing experience, including direct contact with sales force and in-depth knowledge of the sales process
- Ability to concept, direct, execute and measure strategic projects from start to finish for business units within channel
- Highly disciplined and organized
- Detailed project management skills with experience working within tight timeframes
- Exceptional editing/proofreading skills and experience communicating to large teams
- Collaborative and team-oriented
Nice to have skills:
- Public speaking
- Analytic approach
- Thought leadership concepting and writing
- Positive, can-do attitude
- Eagerness to learn
Supervisory responsibilities:
- No
- Mentoring
- Leadership development programs
- Regular training
- Career development services
- Continuing education courses
Compensation information:
The base salary range for this position is $100,000-$110,000. This range is estimated for this role. Actual pay may be different. This position will be open through the end of November 2025. Colorado law requires an estimated closing date for job postings. Please don't be discouraged from applying if you see this date has passed. At Janus Henderson Investors we're committed to an inclusive and supportive environment. We believe diversity improves results and we welcome applications from candidates from all backgrounds. Don't worry if you don't think you tick every box, we still want to hear from you! We understand everyone has different commitments and while we can't accommodate every flexible working request, we're happy to be asked about work flexibility and our hybrid working environment. If you need any reasonable accommodations during our recruitment process, please get in touch and let us know at recruiter@janushenderson.com.