Associate Marketing Manager - Jr - 024416 - 3522

Associate Marketing Manager

Join us as we empower the world to work out, creating healthier lives together. The Associate Marketing Manager supports marketing execution across key U.S. segments-Campus Recreation, YMCA, and Corporate Wellness-by developing targeted programs that drive awareness, engagement, and sales. This role partners cross-functionally with Sales, Product, and Global Marketing to deliver customer-centric campaigns, content, and enablement tools. From campaign coordination to KPI tracking, you’ll bring structure, creativity, and momentum to a fast-paced, performance-driven environment. Ideal candidates are proactive, detail-oriented, and passionate about building marketing that resonates with customers and drives results. This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days.

What You’ll Do:

• Collaborate with Marketing, Sales, and cross-functional teams to align strategies with business goals and revenue opportunities.
• Lead full-funnel marketing execution across Campus Recreation, YMCA, and Corporate Wellness verticals.
• Serve as the marketing expert for assigned verticals-translating insights into impactful campaigns and tactics.
• Develop and localize US-specific campaigns, content, and initiatives that support commercial and channel needs.
• Create sales enablement tools that boost seller productivity and market impact.
• Adapt global campaigns for local relevance across messaging, content, and tactics.
• Support campaign development including briefs, messaging, and content for digital, social, email, and experiential channels.
• Assist in sales training and enablement for key marketing initiatives.
• Track and report on campaign performance (engagement, lead generation, sales impact).
• Maintain deep customer segment knowledge to identify new opportunities and content needs.
• Ensure brand consistency across all marketing assets and communications.
• Manage project timelines, asset coordination, and campaign execution with internal and external partners.
• Support agency collaboration and output.
• Take on additional responsibilities as needed.

What You’ll Bring:

Education & Experience

• BA/BS in Marketing or equivalent recent experience
• 3+ years of hands-on marketing experience, including campaign development, execution, and performance tracking
• Familiarity with or strong interest in B2B marketing

Mindset & Skills

• Passion for fitness and enthusiasm for our products and mission
• Strong verbal and written communication skills, with confidence presenting across teams and time zones
• Highly organized with the ability to manage multiple projects and deadlines simultaneously
• Eagerness to learn, grow, and contribute in a fast-paced, collaborative environment

Tools & Tech

• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Experience with or interest in: AI marketing tools, Canva, Salesforce CRM and Pardot Account Engagement

Other Requirements

• Willingness to travel up to 30% for tradeshows and events

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation-in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential.

We’ll work with you closely to support you throughout the hiring process. If your CV/resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know. At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $68,600 - $97,600 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the a