Marketing Lead - Germany

Marketing Lead - ICEYE Germany

As a Marketing Lead - Germany, you'll build and own ICEYE's German brand and go-to-market presence. This is a hands-on, strategic role: you will create the Germany narrative, translate complex technology into persuasive stories, run GTM programs, manage agencies and events, and ensure local activity is tightly aligned with ICEYE's central marketing and global brand and local government affairs and operations. Initially you will operate alone and collaborate closely with the local CEO and central marketing team to scale the function.

This role is accountable for establishing ICEYE's visibility, credibility and pipeline enablement in Germany while protecting brand consistency and aligning with global strategy and templates as set by central marketing. The role will also act as the local marketing lead for public affairs, media and stakeholder engagement in Germany.

We are looking for a builder mindset with bias to action, technical fluency and the ability to tell stories across mediums, events and scale the impact of those.

ICEYE delivers space-based intelligence, surveillance, and reconnaissance (ISR) capabilities to governments and allied nations. This includes sovereign and turnkey ISR missions leveraging ICEYE's world-leading synthetic aperture radar (SAR) satellite technology, as well as access to data from the world's largest SAR satellite constellation. These capabilities enable partners to detect and respond to critical changes anywhere on Earth with unprecedented speed and accuracy – day or night and in any weather, supported by ultra high-resolution imagery and high-frequency revisits.

As a trusted partner for defense, intelligence, security, and maritime domain awareness, ICEYE's near real-time data creates a tactical advantage for mission-critical operations. Designed for dual use, the platform also serves civil protection and commercial users for natural-catastrophe intelligence, insurance, maritime monitoring (including oil-spill detection), and finance, contributing to global security and community resilience.

ICEYE is headquartered in Finland and operates globally across Europe, North America, the Middle East, and Asia-Pacific. We have more than 900 employees, united by a shared vision: improving life on Earth by becoming the global source of truth in Earth Observation.

Your Day-to-Day Responsibilities

• Define and own the German marketing & communications strategy and narrative, aligned with ICEYE's global positioning and product strategy.
• Translate complex technical and AI-driven products into compelling stories and clear value propositions for German audiences (defence, government, infrastructure, industry).
• Build and execute GTM plans for product launches, solution rollouts and local partnerships to generate demand, support sales and enable channel partners in Germany.
• Create high-quality content across formats: presentations, case studies, white papers, technical narratives, thought leadership, website copy, social and multimedia.
• Create brand awareness in Germany - visual and verbal identity execution - ensuring strict adherence to central marketing brand guidelines and templates.
• Manage PR, media relations, and external agencies (PR, design, events); act as the local spokesperson and media contact when agreed with the Country CEO.
• Plan and run events, demos, industry days and customer workshops (including live demos), and coordinate participation at national trade shows and conferences.
• Measure and report marketing performance (pipeline contribution, leads, engagement, brand metrics) and iterate based on data.
• Coordinate tightly with central marketing for global campaigns, asset-sharing, approvals, and cross-market initiatives; ensure local plans meet compliance and export control constraints where applicable.
• Establish local processes: budget management, agency RFPs, vendor contracts, and workflow to scale the function.