Marketing Services Spec

Marketing Specialist

Our team plays a crucial role in shaping customer perception and building strong customer The Marketing team plays a vital role in shaping customer perception and driving engagement through strategic, multi-channel communication. As a Marketing Specialist, you will be responsible for developing and executing marketing plans that promote a wide range of energy-related products and services. You will collaborate with cross-functional teams to create compelling content across web, print, and SMS platforms, ensuring all materials are approved through a regulated process. This role supports the Digital & Customer Experience and Customer Products & Programs departments by delivering impactful marketing campaigns that align with corporate strategy, enhance customer understanding, and contribute to program success.

Key Responsibilities

• Develop and execute comprehensive marketing plans to promote a diverse portfolio of energy-related products and services.
• Create, manage, and optimize marketing content across digital (web, email, SMS), print, and social media channels.
• Collaborate with internal stakeholders and external vendors to ensure all marketing materials align with brand guidelines and strategic objectives.
• Measure and report on the effectiveness of marketing campaigns using KPIs and analytics tools; recommend improvements based on performance data.
• Oversee the regulated approval process for all marketing communications, ensuring compliance with industry standards and internal policies.
• Maintain a content calendar and ensure timely delivery of campaigns and promotional materials.
• Support cross-functional teams with marketing expertise to enhance customer engagement and product visibility.

Expected daily work:

• Draft and edit marketing content for web pages, email campaigns, SMS communications, and printed materials.
• Coordinate with regulatory and legal teams to route marketing materials through the required approval workflows.
• Monitor campaign performance metrics and prepare daily/weekly reports on engagement, conversion, and ROI.
• Respond to content requests from product teams, ensuring accuracy and consistency across all platforms.
• Manage updates to marketing assets and ensure version control across all channels.
• Conduct quality checks on all outgoing communications for grammar, tone, and compliance.
• Liaise with creative teams and vendors to produce high-quality visuals and layouts for campaigns.

• Proofread content for grammar, punctuation, and spelling.

We are looking for a specialist to support our work with the following qualifications:

• BS/BA Degree in Marketing, Business, or Communications.
• Demonstrated expertise in the development of marketing communications, client management, project management and organizational skills. Understanding of graphic design, creative development, website management, print production and media venues.
• Strong prioritization skills needed to manage multiple requester's needs daily, prioritizing regulatory requirements.
• Strong organizational skills
• Ability to handle multiple requests from multiple departments over 8 operating companies.
• Attention to detail.

Preferred Qualifications

• Deep understanding of customer needs, preferences, and behaviors, as well as ability to empathize with customers and address concerns
• Vendor management, project management, and stakeholder management experience
• Knowledge of electric and gas utility customer needs and emerging industry trends
• Ability to anticipate potential communication challenges and address quickly
• Change management experience
• Demonstrated effectiveness facilitating teams across functional areas, operating companies, and globally

Competencies (this is standard for all jobs)

• Growth & Continuous Improvement
• Initiative & Change
• Focused on Results
• Customer Centric (internal and/or External)
• Communication
• Collaboration
• Leadership (people managers/leaders)

Disclaimer (this is standard for all jobs)

AVANGRID is committed to a diverse and inclusive workplace. AVANGRID is an equal opportunity employer and does not discriminate on the basis of an individual's sex, gender, gender identification, gender expression, race, color, religion, national origin, age, ancestry, genetic information, medical condition, physical or mental disability, marital status, sexual orientation, military or veteran status, or other characteristics or conditions protected by law.

Avangrid employees may be assigned a system emergency role and in the event of a system emergency, may be required to work outside of their regular schedule/job duties. This is applicable to employees that will work in Connecticut, Maine, Massachusetts, and New York within AVANGRD Network and Corporate functions. This does not include those that will work for Avangrid Renewables.

Company: UIL HOLDINGS CORPORATION

Mobility Information

Please note that any applicant who is not a citizen of the country of the vacancy will be subject to compliance with the applicable immigration requirements to legally work in that country.

At Avangrid we provide fair and equal employment and advancement opportunities for all employees and candidates regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, disability, protected veteran status or any other status protected by federal, state, or local law. If you are an individual with a disability or a disabled veteran who is unable to use our online tool to search for or to apply for jobs, you may request a reasonable accommodation by contacting our People and Organization department at careers@avangrid.com.

Avangrid employees may be assigned a system emergency role and in the event of a system emergency, may be required to work outside of their regular schedule/job duties. This is applicable to employees that will work in Connecticut, Maine, Massachusetts, and New York within Avangrid Network and Corporate functions. This does not include those that will work for Avangrid Power.

Job Posting End Date: September 16, 2025