Paid Media Performance Marketing Manager (digital Specialist)

Paid Media Performance Marketing Manager (Digital Specialist)

Location: Cape Town/Stellenbosch or Johannesburg (Hybrid)

About Hyperclear Technologies: Hyperclear Technologies is a division of Hyperclear Global Investments, a technology investment holding company headquartered in Mauritius with regional offices in South Africa, Uruguay, and the United Kingdom. At Hyperclear Technologies, our portfolio of industry-leading technology companies provides clients with a complementary suite of products and services to increase performance through optimisation. We operate at the forefront of innovation, offering solutions that span cyber security, cloud infrastructure, business intelligence, robotic and business process automation, credit analytics, and more.

Hyperclear Technologies provides a dynamic, forward-thinking environment where you can broaden your horizons and engage with cutting-edge technologies and leading industry thinkers. Our team members are integral to enabling our vision of unlocking human potential through technology, making a tangible impact on businesses and communities worldwide.

By joining Hyperclear Technologies, you are not just joining a company; you are becoming a key player in a growing stable of brands dedicated to innovation, excellence, and making a difference.

Explore the possibilities with us and help drive the future of technology.

Purpose of Position: The Paid Media Performance Marketing Manager drives paid digital acquisition across Hyperclear Technologies' multi-brand portfolio, owning end-to-end campaign execution across Google Ads, LinkedIn, Meta, and other B2B channels from budget management and audience targeting to creative optimisation and performance analytics. This role directly contributes to the Marketing COE's growth objectives by maximising customer acquisition efficiency, driving qualified pipeline generation, and optimising return on ad spend (ROAS) across target B2B markets.

This is a hands-on role requiring a paid media expert with proven execution capabilities in B2B technology environments. Working closely with the Growth Marketing Execution Lead and SEO Manager, the Paid Media Performance Marketing Manager translates strategic direction into high-performing campaigns across multiple brands and channels while ensuring paid media best practices are embedded across all digital properties and aligned with broader marketing OKRs. The role demands a growth partner who understands the complete B2B buyer journey, possesses the technical expertise to optimise complex multi-touch attribution models, and can confidently manage multiple advertising budgets while delivering measurable business impact.

Key Responsibilities:

1. Paid Media Strategy Execution & Campaign Planning

• Execute portfolio-wide paid media strategies aligned with Marketing COE OKRs and Business Unit objectives, focusing on efficient customer acquisition, pipeline velocity, and revenue growth across all digital channels.
• Establish paid media frameworks, governance standards, and best practices across all portfolio brands to ensure consistent performance and brand safety.
• Build and maintain quarterly execution roadmaps with budget forecasts, channel mix optimisation, and expected impact on key growth metrics (MQLs, SQLs, pipeline, CAC).
• Implement full-funnel paid media programmes spanning awareness, consideration, and decision stages, optimising for multi-touch attribution and buyer journey progression.
• Partner with the Group Marketing Manager and the Growth Marketing Execution Lead to integrate paid media into broader growth marketing initiatives, content marketing initiatives, events, launches, and multi-channel campaigns.
• Translate business objectives and revenue targets into actionable paid media initiatives with clear KPIs and accountability frameworks.
• Identify and test new channel opportunities and platform expansions based on audience behaviour, competitive intelligence, and ROI potential.

2. Multi-Channel Campaign Management & Optimisation

• Manage and optimise paid advertising campaigns across Google Ads, LinkedIn Campaign Manager, Meta Business Suite (Facebook, Instagram), and emerging B2B channels.
• Build campaign structures, including account architecture, ad groups, audience segments, bidding strategies, and conversion tracking implementations.
• Execute continuous optimisation across targeting parameters, ad copy, creative assets, landing page experiences, and conversion pathways to maximise performance.
• Conduct daily campaign monitoring, identifying performance anomalies, budget pacing issues, and immediate optimisation opportunities.
• Implement advanced tactics, including retargeting sequences, lookalike audience expansion, account-based marketing (ABM) strategies, and intent-based targeting.
• Optimise bidding strategies (manual CPC, target CPA, target ROAS, and automated bidding) based on campaign objectives and performance data.
• Execute seasonal campaigns, market activation programs, and time-sensitive promotional initiatives aligned with business priorities.
• Monitor competitive paid media activity, analysing competitor ad creative, messaging strategies, and landing pages.

3. Budget Management & Resource Allocation

• Manage paid media budgets across multiple business units within the portfolio, allocating spend based on channel efficiency, audience response, revenue contribution, and each BU's growth objectives.
• Execute monthly budget planning, forecasting, and pacing analysis to ensure optimal spend distribution.
• Conduct regular reallocation exercises, shifting investment toward highest-performing channels, campaigns, and audience segments based on performance data.
• Calculate and track efficiency metrics, including cost-per-click (CPC), cost-per-lead (CPL), cost-per-MQL, cost-per-SQL, customer acquisition cost (CAC), and CAC payback periods.
• Build scenario models identifying investment needs and expected returns across different spend levels to achieve growth targets.
• Negotiate platform spend commitments to secure preferential rates, beta access, and platform support relationships.
• Maintain comprehensive budget tracking documentation, reconciling platform spend and identifying discrepancies.

4. Performance Analytics, Attribution & Reporting

• Monitor paid media performance across Google Analytics, platform native analytics, CRM systems, and marketing automation platforms.
• Build and maintain automated performance dashboards in Google Data Studio/Looker Studio with custom metrics and real-time campaign monitoring.
• Collaborate with the GMM to define and track paid media KPIs, including impressions, clicks, CTR, conversion rates, MQL/SQL generation, pipeline contribution, influenced revenue, ROAS, and CAC ratios.
• Implement multi-touch attribution modelling to understand customer journey touchpoints, channel interactions, and conversion path analysis across paid channels.
• Conduct root cause analyses for performance fluctuations, budget inefficiencies, and conversion rate drops with actionable recommendations.
• Produce weekly performance snapshots and monthly reports with insights, trend analysis, competitive intelligence, and recommendations for stakeholders.
• Calculate and report ROI metrics, including CAC:LTV ratios, pipeline coverage, revenue attribution, and contribution to overall marketing efficiency.
• Implement and optimise conversion tracking, UTM parameter strategies, and event tracking in GA for accurate performance measurement.
• Track platform algorithm updates, auction dynamics, and industry changes, proactively adjusting strategies to maintain a competitive advantage.

5. Audience Development & Targeting Strategy

• Develop audience segmentation strategies based on firmographic data, technographic signals, buyer personas, account tiers, and behavioural indicators.
• Build and maintain custom audiences, lookalike audiences, and retargeting segments across all platforms, ensuring proper audience sizing and reach optimisation.
• Implement account-based marketing (ABM) targeting strategies, creating custom audiences for named account lists and high-value prospect segments.
• Execute intent-based targeting using third-party data providers, identifying in-market buyers and accounts exhibiting purchase intent signals.
• Develop sequential retargeting campaigns across platforms, nurturing prospects through the buyer journey with progressive messaging and offers.
• Conduct audience performance analysis, identifying top-performing segments, optimal frequency caps, and saturation thresholds.
• Collaborate with Sales and Revenue Operations to align audience definitions, lead scoring criteria, and account prioritisation frameworks.
• Monitor audience overlap and cross-channel frequency management to optimise reach and reduce waste.

6. Creative Strategy, Testing & Landing Page Optimisation

• Partner with creative teams to develop high-converting ad creative assets, including static images, carousels, videos, and interactive formats optimised for B2B audiences.
• Provide data-driven creative briefs incorporating performance insights, competitive analysis, audience preferences, and platform best practices.
• Execute systematic creative testing frameworks, including A/B tests, multivariate tests, and iterative optimisation across ad formats, messaging angles, and visual treatments.
• Analyse creative performance metrics, including click-through rates, engagement rates, view-through rates, and conversion rates by creative variation.
• Collaborate with web development and UX teams to optimise landing page experiences through layout testing, form optimisation, and value proposition clarity.
• Conduct landing page audits identifying friction points, technical issues, load speed problems, and user experience barriers impacting conversion performance.
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