The main purpose of the Ads Creatives Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends.
The Ad Creatives Strategist will need to develop a deep understanding of each individual client's brand, values, customer avatars, and specific requirements. This knowledge will be used to create detailed script briefs for chosen content creators, matching their brand guidelines and including full video footage concepts for the creative campaign.
In addition, the Ads Creative Strategist will be required to contact and liaise with potential content creators in order to put a team together for each project. Performing quality control duties on the received content to ensure that it meets guidelines will also be a part of this role.
The primary mission of our Ads Creatives Strategist is to ensure that we provide the highest quality creative ads possible to our clients. This involves gaining a deep understanding of each client's unique needs, brand voice, values, and messaging, as well as maintaining an in-depth understanding of and keeping up with changing trends.
As our Ads Creatives Strategist, you'll be working closely with content creators of your own choosing, whom you'll be required to research, reach out to, and liaise with throughout the project. You may be required to communicate directly with clients on occasion.