Senior Trade Marketing Specialist (m/w/d)

Join The Husqvarna Group

We are looking for your WHY: Bring your perspective and help us remain the progressive company we have been for over 300 years. We learn from each other and grow together. True to our values BOLD (brave), DEDICATED (committed), and CARE (careful).

The Husqvarna Group is one of the oldest startups in the world and the largest manufacturer of powered equipment in the fields of forestry, landscaping, garden and light construction machinery. Our products solve everyday problems – and are part of a bigger picture. Because we always ask ourselves: How do we design living spaces more sustainably, beautifully, comfortably, greener, and more creatively? Pioneer spirit, innovation, and people like you make it possible.

Your tasks:

• Development of scalable in-store concepts for various markets and sales channels
• Creation of central toolkits for campaigns and product launches including dealer communication and argumentation guidelines
• Conception and implementation of a global sell-in presentation for product new launches
• Definition and maintenance of global standards & guidelines for POS, category management, events, retailer trainings, and shopper education
• Monitoring & reporting of relevant KPIs (sell-in/sell-out, in-store implementation rates, dealer satisfaction, shopper insights, ROI)
• Stakeholder integration and ensuring brand governance
• Support regional teams through enablement materials
• Collaboration with internal interfaces as well as external agencies

Your profile:

• Successfully completed business studies with a focus on marketing
• Several years of professional experience in the field of trade marketing, ideally with an international focus in the environment of technical consumer goods or FMCG
• Strong in the development of in-store strategies and conceptual work
• Experience in the development of in-store strategies and route-to-market concepts
• Secure handling of market research data (GfK, shopper insights, etc.)
• Category management experience is desirable
• Creative, analytical working style coupled with a good eye for detail
• Structured, analytical, and solution-oriented working method and project management competence
• Convincing, responsible, open, and humorous personality with a confident appearance, presentation strength, and communication skills
• Fluent German and English language skills
• IT affinity (e.g. SharePoint, SAP, Windows 365) is advantageous

Our promise to you:

Become part of a team that is passionate about its work, proud of its history, and curious about the future. We are looking for opportunities to grow and want to do it together with you. We are waiting for your ideas for new ways of working, methods, measures, and approaches!

Last date to apply: We are continuously accepting applications