Area Sales Manager

Sales Executive

Main Responsibilities:

• Strategic sales planning and execution to retain and expand customer relationships
• Client engagement: identifying business needs, preparing proposals/quotations, resolving issues, and ensuring high-quality service
• Promoting and selling products through BTL marketing activities (Agri Melas, exhibitions, canopy setups, farmer meets, training sessions)
• Execution of brand and product campaigns with a 360° approach
• Development of medium to long-term sales plans for dealers and key customers
• Responsible for brand communication and training initiatives
• Coordination with internal teams and reseller networks for sell-in/sell-out and material support
• Execution of trade marketing plans including profiling, promoter projects, and channel campaigns
• Liaison with government institutions for subsidy facilitation and institutional sales
• Extensive travel across assigned territory for market feedback and relationship building
• Monitoring receivables and ensuring timely collections from channel partners

Key Indicators of Success:

• Sales target vs achievement
• New dealer appointments and channel development
• Market share growth in assigned territory
• Key account and government institution engagement
• Lead generation and conversion through BTL activities
• Campaign effectiveness and ROI
• Dealer activation and product range expansion
• Timely delivery and inventory optimization
• Compliance with reporting deadlines and SOPs
• Collection efficiency and AR management
• Quality of market intelligence and competitor insights

Last date to apply: 29 October 2025