Freelance I Digital Analytics & Tracking Consultant M/f/d - GA4/ GTM/ Ecommerce / 100% Remote - Remote Eligible

Digital Analytics Consultant

We are a digital marketing agency looking for a digital analytics consultant to support our team and our eCommerce clients, particularly in the implementation and optimization of GA4 tracking, tag management (client- and server-side GTM), and consent management platforms (CMP), ideally in combination with Shopify.

Tasks

• Lead and implement advanced GA4 tracking setups, including GA4 enhanced e-commerce tracking
• Develop and maintain GTM (client- and server-side) configurations
• Familiarity with Google Consent Mode
• Ensure CMP integration is compliant with GDPR/DSGVO and compatible with analytics and marketing tools - no legal skills required, but experience in this field is a plus
• Act as an analytics advisor to our German-speaking clients
• Collaborate with our internal English-speaking tech support team to build, challenge, and improve tracking setups
• Support data integration with platforms like BigQuery and Looker Studio - you will also be supported by specialists in this field
• Provide general technical support related to digital analytics and martech

Requirements

• 5+ years of hands-on experience in digital analytics, ideally more
• Expertise in GA4, GTM, CMPs
• Experience in a major online marketing field, like SEA, SMA, or display advertising
• Experience with server-side GTM is essential
• Basic understanding of GDPR/DSGVO and how it impacts tracking
• Familiarity with BigQuery, Looker Studio, and other Google Cloud tools
• Basic JavaScript skills (e.g. event handling, dataLayer manipulation)
• Able to advise clients in German and communicate fluently in English with our internal team
• Strong problem-solving skills and a proactive mindset when working with technical teams

Benefits

• Flexible freelance collaboration
• Long-term project potential with leading eCommerce brands
• Smart and supportive team with a tech-driven mindset
• 100% remote-first setup, with async workflows and regular team syncs