Freelance I Digital Analytics & Tracking Consultant M/f/d - GA4/ GTM/ Ecommerce / 100% Remote - Remote Eligible

Digital Analytics Consultant

We are a digital marketing agency looking for a Digital Analytics Consultant to support our team and our eCommerce clients, particularly in the implementation and optimization of GA4 tracking, Tag Management (client- and server-side GTM), and Consent Management Platforms (CMP), ideally in combination with Shopify.

Tasks

Lead and implement advanced GA4 tracking setups, including GA4 Enhanced E-Commerce tracking.

Develop and maintain GTM (client- and server-side) configurations.

Familiarity with Google Consent Mode.

Ensure CMP integration is compliant with GDPR/DSGVO and compatible with analytics and marketing tools - No legal skills required, but experience in this field is a plus.

Act as an analytics advisor to our German-speaking clients.

Collaborate with our internal English-speaking Tech Support team to build, challenge, and improve tracking setups.

Support data integration with platforms like BigQuery and Looker Studio - You will also be supported by specialists in this field.

Provide general technical support related to Digital Analytics and MarTech.

Requirements

5+ years of hands-on experience in Digital Analytics, ideally more.

Expertise in GA4, GTM, CMPs.

Experience with Shopify is a plus.

Experience in a major Online Marketing Field, like SEA, SMA or Display Advertising.

Experience with server-side GTM is essential.

Basic understanding of GDPR/DSGVO and how it impacts tracking.

Familiarity with BigQuery, Looker Studio, and other Google Cloud tools.

Basic JavaScript skills (e.g. event handling, dataLayer manipulation).

Able to advise clients in German and communicate fluently in English with our internal team.

Strong problem-solving skills and a proactive mindset when working with technical teams.

Benefits

Flexible freelance collaboration.

Long-term project potential with leading eCommerce brands.

Smart and supportive team with a tech-driven mindset.

100% remote-first setup, with async workflows and regular team syncs.