Marketing Manager

Marketing Manager

We're looking for a commercially minded Marketing Manager to help accelerate growth across Ideagen's fast-scaling SaaS portfolio. This is an exciting opportunity for an innovative self-starter who enjoys taking ownership and making a measurable impact on revenue. You'll lead all marketing activity from campaign creation to website optimization and paid media, working closely with BDR and Sales to generate demand, unlock new opportunities, and fuel pipeline growth. Blending strategy with hands-on delivery, you'll have the freedom to test, learn, and innovate in a fast-paced environment where your ideas can directly influence business success.

Responsibilities

The overall purpose of this role is to generate sales opportunities from marketing activities. Key responsibilities will include:

• Creating compelling marketing materials to drive lead generation activities
• Taking ownership of campaign activity and reporting on success against KPIs
• Supporting demand generation strategy and contributing ideas for new activity
• Creating supporting go-to-market messaging and assets for sales enablement
• Using digital channels to amplify content, including social (organic and paid), PPC, email, and other digital channels
• Supporting pipeline growth by working closely with BDR and Sales across webinars, content marketing, website, paid ads, and email
• Managing website content, landing pages, and forms to support campaigns
• Understanding the competitive landscape, target audiences, personas, brand proposition, and key messages to develop materials that drive engagement and response

Skills and Experience

• Self-sufficient, capable of creating and executing campaigns and reporting on results
• Experience in B2B SaaS marketing and lead generation activities
• Strong affinity for helping sales teams achieve revenue targets
• Commercially-minded, with a focus on pipeline growth and key marketing metrics
• Excellent written and verbal communication skills
• Creative thinker, able to contribute new campaign ideas and refine ongoing activity
• Analytical and able to make data-driven decisions to optimize results
• Excellent team player, outgoing and proactive

Desirable

• Experience using Salesforce, Pardot, and HubSpot (or similar) preferable

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia, and India with people doing lots of different and exciting jobs. We're building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable, and open to using AI to improve how you work, you'll thrive at Ideagen!

What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.

To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence.

At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!