Marketing Specialist

Marketing Specialist

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

What you will do:

1. As a Marketing Specialist, you will work closely with publishing and development team to shape and execute our marketing efforts in the North American market. This role provides the opportunity to work on high-impact integrated campaigns and top brand collaborations. You will help translate global strategy into localized initiatives that resonate with the target users across the region.
2. Based on the needs of business unit and product, participate in the key promotion campaign, including design of market strategy, user analysis, ideation, external communication, and quality control, and support in data collection, creative planning, content writing and etc;
3. Support daily work of branding including data analysis, material development, project follow up as well as internal financial and legal process;
4. Track and identify emerging trends and collaboration opportunities within the North American anime and gaming ecosystem.

What we are looking for:

1. 1–3 years of experience in marketing; prior involvement in videogame, anime, entertainment industry is a strong plus.
2. Familiarity with HoYoverse titles and a strong understanding of local anime/game community culture.
3. Existing connections with local vendors, IP holders, or PR resources are preferred.
4. Excellent communication and collaboration skills; experience in cross-cultural teamwork is highly valued.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.