B2B Marketing Strategist - Remote Eligible

B2B Marketing Strategist

Nectar is a marketing agency that provides account management and creative services for established consumer products brands. Nectar primarily works with brands to scale their sales on third-party marketplaces like Amazon. However, Nectar also develops websites for its clients and manages their paid social and search, along with their email marketing. In addition to marketing and services, Nectar has its own analytics platform, iDerive, which it uses to manage its clients' businesses and sells as a stand-alone platform.

As a fully remote digital marketing agency, Nectar values culture and teamwork as well as work-life balance. If you are a self-starter who likes to be supported by a team but has the autonomy to do your own work, Nectar is the place for you. We place a high value on transparency and honesty, both internally and with all of our client partners. We pride ourselves on ensuring that our employees have a manageable workload in order to be able to deliver quality results for our client partners.

About the Role

We're looking for a data-driven, growth-minded B2B Marketing Strategist to own Nectar's demand generation engine—from defining ICPs and refining GTM strategy to launching high-converting campaigns across channels. This role is ideal for someone who thrives at the intersection of strategy and execution and knows how to make performance marketing feel anything but generic.

Strategic Growth Leadership

• Define quarterly goals for MQLs, SQL conversion, and pipeline contribution, and drive the programs that hit them
• Refine ICPs and positioning based on buyer insights, pain points, and competitive research
• Lead go-to-market campaigns across LinkedIn, email, Google Ads, ABM, and strategic sponsorships
• Collaborate across content, paid, and design to bring campaigns to life with compelling messaging and creative
• Build campaigns that span the full funnel—awareness, consideration, and conversion

Revenue Operations & Enablement

• Own the RevOps stack (HubSpot, GA4, 6sense, LinkedIn Ads, etc.) and ensure it's driving results
• Enable sales with decks, battlecards, demos, sequences, and a friction-free MQL → SQL handoff
• Monitor and optimize key KPIs, including CPL, CAC, pipeline velocity, and lead attribution
• Work closely with Paid Media Manager to refine budget allocation and performance
• Lead or collaborate with writers, designers, and/or external agencies to execute campaign components

Reporting & Optimization

• Analyze funnel performance and campaign results; test, iterate, and scale what works
• Provide weekly reporting to executive leadership—surface quick wins, spot bottlenecks, and recommend next bets
• Stay up to date on marketplace and Amazon trends to inform positioning and timely plays

What You Bring

• 3–5 years of B2B demand gen or growth marketing experience (agency or SaaS background is a plus)
• Strong understanding of long-cycle, multi-stakeholder B2B buying journeys
• Proficiency in attribution modeling, funnel analysis, and performance tracking
• Experience with tools like HubSpot, GA4, LinkedIn Campaign Manager, and project tracking platforms (Monday.com, Asana, Trello)
• Clear communicator who thrives in async and cross-functional team environments
• Must be available during U.S. business hours (EST/PST overlap)

Bonus Points For

• SEO experience or content strategy background
• Familiarity with Salesforce, 6sense, or similar RevOps tools
• Experience with event marketing or partner/channel marketing programs

Benefits

• Compensation in USD
• PTO: 10~15 days
• Sick Days: 5 days