Product Manager, Marketing Data Products

Data Product Manager

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose: The Data Product Manager for Orange Apron Media (OAM) is responsible for driving the design, delivery, and adoption of data products that power media sales, planning, activation, measurement, and optimization. This role bridges business needs with technical execution, ensuring our data products are scalable, reliable, and aligned with OAM's strategic growth objectives. They will collaborate with engineering, analytics, operations, and business stakeholders to define product requirements, manage backlogs, and deliver high-value features that enable internal teams and partners to build, measure, and optimize retail media campaigns effectively.

This position requires a strong blend of customer-back, user-centric design, product thinking, and technical acumen to deliver data products that are foundational to OAM's media ecosystem.

Key Responsibilities

• 40% Strategy & Planning:
• Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide Home Depot customers and associates with an unparalleled shopping experience
• Translates business goals and end user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
• Identifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learnings
• Conduct end user research to help identify user stories and help determine Minimum Viable Product (MVP)
• Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunities
• Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
• Evaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution
• 30% Delivery & Execution:
• Ensure product is aligned with company, stakeholder and end-user priorities to drive sales, improve efficiency, and improve customer satisfaction
• Documents, reviews and ensures that all quality and change control standards are met
• Formulates, tests and refines assumptions and hypotheses through user research and testing
• Creates, prioritizes and accepts user stories; incorporate them into release planning
• Makes product decisions that drive value on a daily basis
• Identifies pros, cons, issues, obstacles, dependencies and value associated with features and enhancements
• Participates in standups, iteration planning sessions, product demos and retrospectives
• Condenses complex technical concepts into non-technical language for stakeholders
• 30% People:
• Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
• Acts as a proponent of modern software development practices
• Advocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert
• Regularly works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
• Manages cross functional team and stakeholder expectations to execute on product strategy; provides education to requestors to determine prioritization based on tangible benefits and/or user experience
• Exhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product's long term strategy which is used to prioritize short-term action