Sr. Associate, Brand Marketing

Sr. Associate, Brand Marketing

Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online at homechef.com and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are.

In 2023, Home Chef introduced a new brand, Tempo! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites, designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed, fiber-rich, calorie and carb conscious, keto-friendly, and dietitian-approved.

Similar to our recipes, we recognize that variety is the spice of life, and therefore, our employees also bring their uniqueness and color to our fantastic team. We're eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef's offerings.

This role supports the fast paced strategic growth of Home Chef's e-commerce business, with a key focus on supporting growth via new customer acquisition. The Sr Associate, Brand Marketing works closely with the Brand Director and other cross-functional teams internally at Home Chef to bring the brand to life across media channels in a way that drives growth. This includes assisting in the execution of multi-channel (i.e. Facebook, Instagram, YouTube, Direct Mail, Affiliate, Influencer, TikTok, Email, etc.) creative requests, including timeline development and communicating with key stakeholders to see projects through to completion. Additionally, this role researches and builds creative strategies for new channels, leads cross-functional campaigns, populates reports and leverages customer feedback to improve acquisition efforts.

Detailed Responsibilities

• Manage paid creative development for Kits business, including brief development, approvals and communicating with key stakeholders. Projects include managing internal, vendor and partner deliverables across channels. Work closely with the cross-functional team to see projects through to completion.

Marketing Strategy Implementation

• Bring marketing strategy to life by managing key execution details for the Kits team, including ownership of brand calendar, copy deliverables and merchandising.

Trends Thought Leadership

• Lead competitive and trends reviews, developing insights and applying learnings for the team. Key strategic partner for the full Kits team.

This position requires 0% travel.

Qualifications

• Completion of a four-year degree program in a related field: Marketing would be ideal
• Individuals who are motivated, hungry to learn, data-driven and eager to get a valuable hands-on experience will be rewarded with opportunities to grow within this role.
• 2+ years of experience in a rigorous fast-paced work environment – digital marketing, brand management, CPG, manufacturing, data analytics consulting, finance, etc.
• Strong Excel/Google Sheets proficiency
• Professional communication and relationship building skills
• Previous marketing and project management experience preferred
• Independent self-starter, driven to find solutions without significant oversight
• Intellectually curious
• Results driven active problem solver with a natural desire to get things done