✨ About The Role
- The Growth Marketing Manager will be responsible for driving organic growth across non-paid channels, enhancing Homebase's visibility in the SMB space.
- The role involves balancing traditional SEO with emerging strategies across various platforms, including Google and YouTube.
- The manager will own Digital PR, first-party data, backlinking, programmatic SEO, and key SEO content to drive brand and non-brand growth.
- Collaboration with a team of specialists, including a Technical SEO Consultant and Content Lead, is a key aspect of the role.
- The position requires ensuring site health and optimizing for crawling, indexing, and ranking on search engines and emerging platforms.
- The manager will work on creating a highly functional sitemap in partnership with the Content Lead and CRO Lead.
- The role emphasizes the importance of building trust with the small business owner and manager audience through organic experiences.
- The candidate will be expected to manage month-to-month budgets and communicate program efficiency to stakeholders.
âš¡ Requirements
- The ideal candidate has 4-5+ years of hands-on experience in a marketing generalist, organic growth, content, or SEO role, particularly in B2B SaaS.
- A strong passion for SEO is essential, with knowledge of keyword research, on-page optimization, and backlinking strategies.
- The candidate should possess full funnel thinking, understanding that organic performance extends beyond just clicks to include page experience and revenue generation.
- They must be accountable to quality, ensuring that their work centers around small business owners and enhances their experience.
- Authority-building skills are important, with experience in running backlinking or digital PR programs being a plus.
- The candidate should be excited about the future of search and have innovative ideas on leveraging AI in organic channels.
- A strong analytical mindset is necessary, with the ability to assess opportunities and communicate program efficiency to stakeholders.
- Curiosity and resourcefulness are key traits, along with a genuine care for the small business community.