✨ About The Role
- The Marketing Manager will be responsible for establishing HitPay as a thought leader in domestic and cross-border payments.
- This role involves developing compelling case studies and creating content for blogs, white papers, and reports.
- The candidate will plan and execute participation in industry events, ensuring consistent messaging and thought leadership.
- Identifying and testing new marketing channels to reach mid-market platforms and businesses will be a key responsibility.
- The role includes monitoring and analyzing the effectiveness of campaigns, events, and content initiatives to maximize ROI.
⚡ Requirements
- The ideal candidate will have over 5 years of marketing experience, particularly in the payments or fintech sectors.
- Strong writing and storytelling skills are essential, especially for creating impactful case studies and thought leadership content.
- Experience in planning and executing successful B2B event marketing campaigns is crucial for this role.
- The candidate should be proficient in using marketing analytics tools and CRM platforms to track performance.
- Excellent interpersonal and communication skills are necessary to collaborate effectively with cross-functional teams.