Marketing Operations (marops) Manager

Marketing Operations (MarOps) Manager

The Marketing Operations (MarOps) Manager is responsible for overseeing all aspects of the HubSpot automation platform. This is a key role in supporting efficiencies across all marketing activities primarily ensuring the upkeep of workflows into the CRM, campaign execution, data accuracy and integrity. Focus will also be on acting as the first point of contact for all HubSpot queries supporting lead management, reporting on performance and future upgrades of the MarOps service.

Key Responsibilities:

• Manage and optimize all elements of HubSpot serving the requirements of the various Marketing members,
• Design, build, and refine automated campaigns and workflows, ensuring timely and tailored customer engagement.
• Administer integrations between HubSpot and other MarTech tools, enabling seamless data exchange and accurate campaign attribution.
• Maintain marketing database hygiene, including deduplication, segmentation, and regular updates for reliable analytics.
• Develop and implement lead scoring models for effective prioritization and handoff to sales.
• Track and analyze funnel performance, identifying bottlenecks and opportunities for operational improvements.
• Create dashboards and reports for the different management levels of the business providing actionable insights on key KPIs: CAC, conversion rates, lead volume, and campaign ROI.
• Stay updated on best practices and new HubSpot features, training team members and fostering adoption.
• Ensure all CRM and marketing automation processes comply with data privacy laws (GDPR, CCPA) and company standards.
• Collaborate cross-functionally with sales, content, and leadership to align operations with business objectives.
• Develop and maintain SOPs and documentation related to marketing operations and HubSpot utilization.

Required Skills & Qualifications:

• Hands-on experience with marketing automation systems (HubSpot preferred).
• Analytical mindset with strong ability to extract insights from data and optimize based on findings.
• Technical proficiency in CRM management, automation setup, workflow design, and database hygiene.
• Excellent communication skills for translating technical concepts to non-technical audiences and cross-departmental collaboration.
• Experience with data privacy compliance within marketing systems.
• Familiarity with campaign attribution, lead management, and relevant KPIs for B2B organizations.
• Ability to manage projects, develop scalable processes, and execute multiple initiatives independently.
• HubSpot certifications and continuous learning (HubSpot Academy).

Growth & Development Opportunities:

• Pursue advanced HubSpot certifications to deepen expertise.
• Gain exposure to broader revenue operations and cross-functional business strategies.
• Advance technical and analytical skills through ongoing professional development and on-the-job learning.

We're a global, team of innovators. Together, we harness engineering excellence and passion to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can make a positive impact on their industries and society. If you believe that innovation can bring a better tomorrow closer to today, this is the place for you.

Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people, which drives our innovation and growth.

We are committed to building an inclusive culture based on mutual respect and merit-based systems. We believe that when people feel valued, heard, and safe to express themselves, they do their best work.

We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We're also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We're always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you'll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

We're proud to say we're an equal opportunity employer and welcome all applicants for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success.