Marketing Executive

Marketing Executive

Since 2007, Builderscrack has been New Zealand's leading home improvement marketplace — connecting homeowners with trusted local tradies. As part of the hipages Group, we're on a mission to make home improvement effortlessly efficient for everyone.

Homeowners simply post a job, receive quotes from local tradies, and choose the right person for the work. With over 831,000 jobs posted since we started, we've helped thousands of Kiwis bring their repairs and renovations to life. For tradies, Builderscrack is a powerful way to grow their business — offering flexible plans and a steady pipeline of quality work.

Our platform has been featured in Property Investor, Homed, OneRoof, and The Block, and recognised by trusted names like Fair Go.

We're proud to be recognised as a Great Place to Work® Best Workplace in New Zealand, a reflection of our supportive, collaborative culture and the passionate people who make Builderscrack what it is today.

Why Join Us?

• Competitive salary plus awesome perks and benefits!
• Prime office location on Victoria Street in the CBD
• Hybrid work environment with 2 days working from home
• A supportive, inclusive, and values-driven culture
• Opportunities to grow and make an impact
• Regular team events, birthday leave, and more

About the Role

As a Marketing Executive you will be responsible for communicating what Builderscrack does and the benefits it brings for both homeowners and tradies. You will join our small but mighty marketing team in Christchurch and help deliver company strategies through a wide range of marketing initiatives and channels. As an independent contributor, you not only support your direct team, but you will also work with other teams to bring alignment and deliver great outcomes!

How You Will Add Value

Marketing a B2B, B2C, double-sided marketplace means there will be plenty of variety within your role. As a generalist, you will have the opportunity to develop sophisticated campaigns across all channels. You will be empowered to create content, craft email sequences, work on PR, work with strategic partners, develop landing pages, produce social content, and work cross functionally on CRO to help improve our funnels and key marketing pages.

When we say generalist we mean it — we're not looking for a specialist in all of these skill sets (that'd be unrealistic). Our team size requires you to be dynamic, working on diverse marketing initiatives each quarter to bring us closer to our business goals. You'll enjoy variety, take some (calculated) risks, create meaningful connections with our tradies and homeowners and have fun working within our core and cross-functional teams to make it happen.

This role reports directly to our Marketing Manager, works alongside one other Marketing Executive, and is a full-time opportunity offering hybrid working conditions.

Qualities We Are Looking For

• Passion for the customer experience: You're inquisitive, you like to look at research, data reports and analytics to get to know the customer inside and out. You soak up insights and customer anecdotes from Sales and Support. Most importantly, you bring that knowledge and passion into your work through your messaging, and craft campaigns that resonate with your audiences in order to get results.
• Cross-functional collaboration: You'll be a core member of our marketing team, and a critical arm of our business strategy working with our Product, Engineering, Sales and Support teams. You'll ensure we're present in the digital channels used by both homeowners and tradies. You'll challenge the way we get things done, bring to life our marketing mix, both existing and upcoming, and think holistically about how best to deliver our marketing strategy.
• Showcasing your gift with tech: You know how to leverage AI tools, analytics and automation software. You enjoy the details behind incremental results, A/B split testing, keyword research and prompt engineering. You love mocking-up a visual in Figma, and creating content in Canva. You're confident in your ability to utilise the right tools to get the best results for the task, and you're up for a bit of innovation and experimentation.
• Willingness to learn: Whether you're sharpening your existing knowledge or deepening your skill set, the learning never stops. You're comfortable with accepting there is room to grow — which is great, because it is a big part of our culture.

About You

• You'll have at least 5 to 7 years of marketing experience as a Marketing Executive, or a similar role.
• You've been involved with cross-functional teams and you can demonstrate outstanding stakeholder management skills.
• Your commercial acumen and your desire to achieve business targets is a driving force behind your campaigns.
• You have a solid foundation of creative and analytical skills, balancing brand with data-driven insights.
• You're well versed in digital marketing and can confidently get started on crafting.
• You have an eye for detail and design, and can spin an engaging narrative using the power of words and imagery. You'll be an important stakeholder in bringing our brand to life, so having good communication skills is essential.

But — like we said — we're also realistic. If you have most of the skills mentioned in this description, but are short on one or two, we'd still love to hear from you! Just tell us why you're perfect for the role.

Take a look inside our home:

• Close-knit diverse family of bright, respectful, collaborative members who love to solve problems and jump on new opportunities
• Strengths-based organisation with in-house coaching to help you leverage what makes you special
• Brand new 300 sqm office with views of the park and city, located among great cafes, restaurants and pubs
• Social connection focus: regular social events and gatherings
• Be part of and connect with hipages Group, an Australian Great Place to Work certified company

Sounds like home? Don't miss out, Apply Now!

We prioritise Diversity:

Innovation & Collaboration are two important core values at hipages which both cannot be achieved successfully without a diverse and inclusive team. We don't expect you to be an expert in all areas and we are more interested in learning about you as a person, a team member and a leader.

Research shows that while men apply for jobs when they meet an average of 60% of the criteria, women and other minority groups tend to only apply when they check every box. So if you don't tick every single box above, but you think you would be a great fit for the role and the hipages team, we encourage you to apply, we would LOVE to hear from you!

We are a Circle Back Initiative Employer – we commit to respond to every applicant.